Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Original Rainbow Cone performance in the United States and how they change over time
See what factors influence The Original Rainbow Cone performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Original Rainbow Cone' competitors in the United States
An analysis of The Original Rainbow Cone' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
The Original Rainbow Cone is in the lower 38% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Original Rainbow Cone is in the lower 38% of brands. This below average market performance indicates a lagging position relative to competitors. Performance peers in the same percentile range include Your 3rd Spot, Yolk, Redstone American Grill, Muchas Gracias Mexican Food, Botiwalla by Chai Pani, and Burger Vault Orlando.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
The Original Rainbow Cone has an overall CSAT of 86%, a 2.1 percentage point increase year-over-year. Florida and Indiana show the highest CSAT at 98%, while Michigan has the lowest at 58% with a significant decrease. CSAT increased from 83.06% in June to 92.36% in August 2025.
Number of outlets indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
The Original Rainbow Cone has 30 outlets. Illinois has the most with 19, followed by Indiana with 3, Florida and Wisconsin with 2 each. California, Texas, Michigan, and Tennessee each have 1 outlet.
Competitor analysis identifies key players and their strategies. Understanding competitors helps refine positioning and capture market share effectively.
The top competitors for The Original Rainbow Cone, based on cross-visitation, are Portillo's (7.32%), McDonald's (6.10%), Starbucks (4.88%), Texas Roadhouse (4.27%), and Wendy's (3.66%). This indicates customers of The Original Rainbow Cone also frequent these establishments.
Traffic workload by hours reveals peak times. This helps optimize staffing, manage resources, and improve customer experience during busy periods.
The Original Rainbow Cone experiences peak traffic between 11 AM and 10 PM, with the highest workload between 5 PM and 7 PM (54.98% and 55.55% respectively). There is no traffic between midnight and 10 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand affinity.
Women show a high affinity (122 index) for The Original Rainbow Cone, while men are under-indexed (79 index). Gen X (111 index) and Gen Z (112 index) have high affinity, while Gen Y is under-indexed (84 index).