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Managing Partner, Global Business Development
See what factors influence The House Cafe performance in the Turkey and how they change over time
See what factors influence The House Cafe performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The House Cafe' competitors in the Turkey
An analysis of The House Cafe' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The House Cafe is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
The House Cafe holds a leading market position in Turkey's Cafe & Restaurants industry with a percentile of 99. This indicates a very strong competitive standing. Performance peers include Baran Et Mangal, Kebapçı Murat, YILDIZ ASPAVA EMEK, İskenderoğlu, Bülent Börekçilik, and Cafe Carmenta, which are in the same percentile range.
Customer Satisfaction reflects brand perception, crucial for loyalty and growth. Higher satisfaction often correlates with increased customer retention.
The House Cafe's overall customer satisfaction is at 62%, up 5.8 percentage points year-over-year. The Aegean Region shows very high satisfaction (91%), while the Marmara Region has 63% satisfaction, and Central Anatolia Region lags at 30%. This suggests targeted efforts are needed to improve satisfaction in specific regions.
Average Check reflects spending per customer, vital for revenue. Increases signal enhanced value or pricing power.
The House Cafe's overall average check is 930.8 TRY, a 37.2% increase year-over-year. The Marmara Region leads with an average check of 957.4 TRY, followed by the Black Sea Region at 841.3 TRY. Central Anatolia Region has the lowest average check at 537.5 TRY, suggesting regional pricing or menu adjustments may be beneficial.
Outlet count indicates brand reach, influencing market share. Expansion reflects growth, while stability suggests consolidation.
The House Cafe has a total of 15 outlets in Turkey. The Marmara Region has the highest concentration with 10 outlets, followed by the Aegean Region with 3 outlets. Central Anatolia and the Black Sea Region each have 1 outlet. This distribution highlights key areas of operation and potential expansion opportunities.
Understanding competitors reveals market dynamics, helping to refine strategies and identify opportunities.
The top competitors for The House Cafe, based on customer cross-visitation, are BigChefs (5.16%), Starbucks (4.58%), Happy Moon's (3.72%), Kahve Dünyası (3.44%), and Midpoint (3.15%). These insights can inform marketing and operational strategies to enhance competitive positioning and customer retention.
Traffic workload by hour shows peak times, informing staffing and resource allocation for optimal service.
The House Cafe experiences peak traffic workload between 18:00 and 20:00 (6:00 PM and 8:00 PM), with the highest workload at 19:00 (7:00 PM). Traffic is lowest between 01:00 and 05:00 (1:00 AM and 5:00 AM). This data informs staffing, promotions, and resource management to optimize service during peak and off-peak hours.
Consumer segments by Gender and Generation inform targeted marketing, enhancing engagement and brand relevance.
The affinity index for Women is 140, indicating they are highly engaged with The House Cafe. Men have an affinity index of 79, showing they are underrepresented. Gen X has a high affinity (139), while Gen Y (97) and Gen Z (89) are under-indexed. This suggests tailored marketing to attract Gen Y and Gen Z and maintain Gen X loyalty.