Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Happy Moon's performance in the Turkey and how they change over time
See what factors influence Happy Moon's performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Happy Moon's' competitors in the Turkey
An analysis of Happy Moon's' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Happy Moon's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Happy Moon's market performance is at the 71st percentile, indicating an average/above average market standing. This means Happy Moon's attracts more customers than most competitors. Performance peers in the same range include Özikizler Künefe, Çamlık Denizli Kebapçısı - Kuyu Tandır Denizli Kebabı, Katmerci Dayı, Coffy, and TurguT Restaurant.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Happy Moon's overall customer satisfaction is 70%, up 8.9 percentage points year-over-year. The Aegean Region shows the highest satisfaction at 82%, while Central Anatolia Region shows the lowest at 66%. This indicates a generally positive customer experience, with regional variations needing attention.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
Happy Moon's overall average check is 857.20 TRY, up 40.4% year-over-year. The Aegean Region has the highest average check at 914 TRY. This suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Happy Moon's has 37 outlets in the Marmara Region, the highest concentration. Other regions have significantly fewer outlets. This shows a strong presence in Marmara, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
Happy Moon's customers also frequently visit Starbucks (6.95% cross-visitation), Köfteci Yusuf (5.43%), BigChefs (4.05%), McDonald's (3.98%), and Kahve Dünyası (3.69%). This indicates these brands are key competitors for Happy Moon's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Happy Moon's experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (63.61). Traffic is lowest in the early morning hours. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Happy Moon's customer base shows a higher affinity towards women (104 index) compared to men (97 index). Gen X shows the highest affinity (143 index), while Gen Z is under-indexed (61 index). This suggests marketing should focus on Gen X and consider strategies to attract Gen Z.