Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Fresh Market performance in the United States and how they change over time
See what factors influence The Fresh Market performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Fresh Market' competitors in the United States
An analysis of The Fresh Market' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Fresh Market is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand strength, reflecting customer preference and competitive standing within the Cafe & Restaurants industry.
The Fresh Market's MARKET PERFORMANCE is at the 54th percentile, placing it in the average range. This suggests a moderate level of customer foot traffic compared to competitors. Performance peers within the same percentile are Marlow, Pizza & Taco Express, Creative Cafe, Vinotta, Martinos Trattoria & Pizzeria, and CHEFTEEKAY LLC.
Outlet count indicates brand reach, reflecting its physical presence and market penetration crucial for accessibility and growth.
The Fresh Market has a significant presence in Florida with 7 outlets. North Carolina, Maryland, South Carolina, Virginia, and Tennessee each have 4, 3, 3, 3 and 3 outlets respectively. Alabama and Georgia each have 2, while Pennsylvania and Oklahoma each have 1.
Competitor analysis highlights key rivals, aiding strategic positioning by revealing customer preference overlaps and competitive threats in Cafe & Restaurants.
The top competitors for The Fresh Market are Panera Bread (42.86% cross-visitation), Starbucks (28.57% cross-visitation), Sonic Drive-In (28.57% cross-visitation), Dunkin' (14.29% cross-visitation), and Blaze Pizza (14.29% cross-visitation). This indicates shared customer interest with these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and service quality in Cafe & Restaurants.
The Fresh Market experiences peak traffic between 8 AM and 8 PM, with the highest workload around 10 AM (58.95%). Traffic is minimal during night hours, suggesting operational strategies should focus on daytime demand.
Understanding consumer segments allows for targeted marketing, enhancing engagement by tailoring strategies to specific demographics and preferences in Cafe & Restaurants.
Women are overrepresented among The Fresh Market's consumers (Affinity Index 119), while men are underrepresented (Affinity Index 82). Gen X shows very high affinity (Affinity Index 199) for The Fresh Market.