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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Fresh Market performance in the United States and how they change over time
See what factors influence The Fresh Market performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Fresh Market' competitors in the United States
An analysis of The Fresh Market' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
The Fresh Market is in the lower 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
The Fresh Market's market performance is in the lower 12%, indicating a critically low market standing. This means the brand captures a smaller share of customer traffic compared to its peers. Performance peers in a similar range include Sushi Michi, Parvathys Kitchen, 1501 Uptown Gastropub, The Scale, Mike's Seafood of Ocean City, and Azul Tequila.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
The top competitors for The Fresh Market, based on customer cross-visitation, are Starbucks (16.67%), The Cheesecake Factory (16.67%), McDonald's (16.67%), The Big Biscuit (8.33%), and Sushi Sake (8.33%). This indicates shared customer interest and potential areas for competitive differentiation.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
The Fresh Market experiences peak traffic workload between 11 AM and 4 PM, with the highest workload at 3 PM (63.43). Traffic is minimal during early morning and late evening hours, suggesting opportunities for targeted promotions during off-peak times.
Consumer segments inform targeted marketing, tailoring strategies to resonate with specific demographics for higher engagement.
The Fresh Market's customer base shows a higher affinity towards women (72%, under-indexed) and men (127%, over-indexed). Gen X (221%, over-indexed) shows a high affinity, while Gen Y (33%, under-indexed) is underrepresented. This suggests opportunities to tailor marketing towards Gen X and understand Gen Y preferences.