Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Coffee performance in the Brazil and how they change over time
See what factors influence The Coffee performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Coffee' competitors in the Brazil
An analysis of The Coffee' competitors in the Brazil
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
The Coffee is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Coffee's market performance in Brazil is at the 50th percentile, indicating an average market position. This means the brand's foot traffic share is typical compared to competitors. Performance peers in the same range include Jardim Churrascada, Delícias da Like, Pizza Na Praça, MUNDO DOS HERÓIS PIZZARIA, Seu Zé bar Restaurante, and Oro.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
The Coffee's overall CSAT in Brazil is 82%, a decrease of 4.1 percentage points year-over-year. Regional CSAT varies, with the Central-West Region showing the lowest satisfaction at 69%. The South and Northeast regions both have a CSAT of 83%, while the Southeast region has a CSAT of 82%.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps understand pricing strategy effectiveness and customer purchasing behavior.
The Coffee's average check in Brazil is 27.9 BRL, an increase of 8.1% year-over-year. The Northeast Region has the highest average check at 35.7 BRL. The Southeast Region has the lowest average check at 24.9 BRL.
Outlet count reflects brand reach and market presence. Tracking this KPI indicates expansion strategy effectiveness and potential market saturation.
The Coffee has the most outlets in the Southeast Region (94), followed by the South Region (59). The Central-West Region has 20 outlets, the Northeast Region has 16, and the North Region has 3. This distribution highlights regional market focus.
Competitor analysis identifies key rivals and customer overlap. This insight informs competitive strategies and helps differentiate the brand in the market.
The top competitors for The Coffee in Brazil, based on cross-visitation, are McDonald's (9.97%), Outback Steakhouse (3.99%), Starbucks (3.99%), Burger King (3.70%), and Madero (3.13%). This indicates customers of The Coffee also frequent these establishments.
Traffic workload analysis reveals peak hours and customer flow. This insight optimizes staffing, inventory, and marketing efforts to meet demand effectively.
The Coffee experiences peak traffic workload between 10 AM and 4 PM, with the highest workload at 12 PM (53.18%). Traffic is minimal before 6 AM and after 10 PM, indicating operational hours should focus on the mid-day peak.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and brand affinity.
The Coffee's customer base shows a high affinity towards women (98) and men (102). Gen Y is overrepresented (131), while Gen X (75) and Gen Z (45) are underrepresented, suggesting marketing should focus on attracting these generations.