Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Coffee performance in the Brazil and how they change over time
See what factors influence The Coffee performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Coffee' competitors in the Brazil
An analysis of The Coffee' competitors in the Brazil
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
The Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference within the Cafe & Restaurants industry.
The Coffee's market performance is at the 99th percentile, indicating a leading position. This signifies the brand captures a substantial share of customer traffic and excels compared to competitors like Pizza Prime and Ponto da Esfiha.
Customer satisfaction is crucial as it reflects customer loyalty and impacts brand reputation, influencing repeat business and positive word-of-mouth referrals.
The Coffee's overall customer satisfaction (CSAT) is 81%, a decrease of 2.9 percentage points year-over-year. The Northeast Region shows the highest CSAT at 88% with a growth, while Central-West Region reports the lowest at 78% with down growth.
Average check indicates how much customers spend per visit, reflecting pricing strategy effectiveness and customer spending habits at The Coffee locations.
The Coffee's overall average check is 28.2 BRL, up 7.9% year-over-year. The Northeast Region shows the highest average check at 34.2 BRL. The Southeast Region has the lowest average check at 26.3 BRL.
Number of outlets indicates brand's reach and expansion, showcasing its ability to establish a presence in different geographic locations within Brazil.
The Coffee has a total of 181 outlets in Brazil. The Southeast Region has the most outlets (83), while the North Region has the fewest (3), indicating regional focus.
Competitor analysis identifies key players vying for the same customers, revealing the competitive landscape and potential areas for strategic differentiation.
The Coffee's top competitors based on customer cross-visitation are McDonald's (10.15%), Burger King (5.30%), and Outback Steakhouse (4.64%). These insights help The Coffee understand where customers go instead.
Traffic workload analysis shows peak hours, helping optimize staffing, manage inventory, and improve customer experience at The Coffee outlets.
Traffic workload peaks between 10 AM and 4 PM, reaching its highest point at 12 PM (53.93). Traffic is minimal during early morning hours (0-6 AM), indicating low operational demand.
Understanding consumer segments allows for tailored marketing, addressing specific needs and preferences of different demographic groups to enhance engagement.
Women are overrepresented (affinity index 101) in The Coffee's customer base, while men are slightly underrepresented (affinity index 99). Gen Y exhibits high affinity (index 141), whereas Gen X (index 56) and Gen Z (index 33) show under-representation.