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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Brazil and how they change over time
See what factors influence Starbucks performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Brazil
An analysis of Starbucks' competitors in the Brazil
In Cafés & Restaurants
·Aug – Oct 25
Starbucks is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Brazil holds a market performance percentile of 63, indicating an average/above average market standing. This means Starbucks captures more foot traffic than 63% of brands in the Cafe & Restaurants industry in Brazil. Performance peers in the same percentile range include Churrasquinho da Sol, Frontera, Restaurante Guacamole Taqueria, Ragazzo!, SP, and Espeto Do China.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies.
The top competitors for Starbucks in Brazil, based on customer cross-visitation, are McDonald's (15.53%), Outback Steakhouse (8.11%), Burger King (6.66%), Coco Bambu (6.04%), and Madero (2.98%). This indicates that a significant portion of Starbucks customers also visit these establishments.
Traffic workload by hours shows peak times, helping optimize staffing and resource allocation.
Starbucks in Brazil experiences peak traffic workload between 10 AM and 6 PM, with the highest workload occurring around 3 PM (57.80%). Traffic is significantly lower during the early morning hours, indicating a need for adjusted staffing based on the time of day.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
Starbucks in Brazil shows a high affinity with women (93) and men (107). Gen X is overrepresented (123), while Gen Y (92) and Gen Z (66) are underrepresented. This suggests that Starbucks resonates more strongly with Gen X compared to younger generations.