Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Brazil and how they change over time
See what factors influence Starbucks performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Brazil
An analysis of Starbucks' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Starbucks in Brazil is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market standing relative to competitors like BarTínez, Quintal do Espeto, Pasta di Colina, Baby Beef - Cristiano Machado, Ponteio, and Chiquinho Sorvetes, all of whom are in the same or adjacent percentile range.
Customer satisfaction reflects brand perception and loyalty, impacting repurchase rates and word-of-mouth, which drives business growth.
Starbucks in Brazil shows a positive customer satisfaction trend. Overall CSAT is 66%, up 9.8 percentage points year-over-year. The Central-West Region has the highest CSAT at 79%, with a substantial growth of 35.3 percentage points. The Southeast Region shows a CSAT of 65% with a growth of 5.8 percentage points. This indicates improving customer sentiment across regions.
Average check tracks customer spending per visit, revealing pricing power and customer willingness to spend, influencing revenue.
Starbucks in Brazil has an overall average check of 42.4 BRL, a 9% increase year-over-year. The Central-West Region has the highest average check at 45.7 BRL. This suggests that customers are spending more per visit, contributing to increased revenue.
Number of outlets indicates market presence and accessibility, influencing brand visibility and customer reach within a region.
Starbucks in Brazil has the highest concentration of outlets in the Southeast Region (86), followed by the South Region (18). The Central-West Region has 5 outlets, and the Northeast Region has 2. This distribution reflects strategic prioritization of key markets.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
The top competitors for Starbucks in Brazil, based on cross-visitation, are McDonald's (15.60%), Outback Steakhouse (8.19%), Burger King (7.90%), Coco Bambu (5.43%), and Madero (2.82%). This indicates a significant overlap in customer base with fast-food and casual dining chains.
Traffic workload by hours reveals peak operational times, enabling efficient staffing and resource allocation for optimal service.
Starbucks in Brazil experiences peak traffic workload between 10 AM and 8 PM, with the highest traffic around 3 PM to 4 PM. This data allows for optimized staffing and resource allocation during peak hours to maintain service quality.
Understanding consumer segments allows tailoring marketing and product offerings to specific demographic groups to maximize engagement.
Starbucks in Brazil's consumer base shows an affinity index of 96 for women and 104 for men. The consumer base shows an affinity index of 140 for Gen X, 74 for Gen Y, and 119 for Gen Z. This reveals that Starbucks appeals more to Gen X and Gen Z.