Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Brazil and how they change over time
See what factors influence Starbucks performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Brazil
An analysis of Starbucks' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Starbucks is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Starbucks' market performance in Brazil is at the 62nd percentile, indicating an average/above average market standing. This means Starbucks captures more foot traffic than 62% of Cafe & Restaurants brands in Brazil. Performance peers in the same percentile range include Frontera, S.A Casa do Sushi, Boteco Caju Limão, Veronildes Viana Bolos para Encomenda, Casa Do Lanche Hambúrguer E Coxinhas, and Restaurante Guacamole Taqueria.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth. Higher CSAT scores indicate stronger customer relationships.
Starbucks in Brazil has an overall CSAT of 67%, a 9.2 percentage point increase year-over-year. The Central-West Region shows the highest CSAT at 75%, with a 19.4 percentage point increase. The Southeast Region has a CSAT of 65%, up by 6.8 percentage points. The South Region shows a CSAT of 71%, with a 15.7 percentage point increase. This indicates a positive trend in customer satisfaction across all reported regions.
Average check (transaction value) indicates customer spending habits and pricing power. Monitoring this KPI helps optimize revenue strategies and identify growth opportunities.
The overall average check for Starbucks in Brazil is 41.7 BRL, a 9.6% increase year-over-year. The Central-West Region has the highest average check at 45 BRL. The Southeast Region's average check is 41.9 BRL, while the South Region's is 39.3 BRL. This suggests variations in spending habits across different regions.
Outlet count reflects brand reach and market penetration. Tracking this KPI indicates expansion progress and potential for increased market share.
Starbucks has the most outlets in the Southeast Region of Brazil, with 85 locations. The South Region has 18 outlets, the Central-West Region has 5, and the Northeast Region has 2. This distribution highlights the brand's stronger presence in the Southeast.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and targeted marketing efforts.
The top competitors for Starbucks in Brazil, based on cross-visitation, are McDonald's (13.70%), Outback Steakhouse (7.79%), Burger King (7.50%), Coco Bambu (5.25%), and Madero (3.19%). This indicates that customers who visit Starbucks also frequently visit these brands.
Traffic workload analysis reveals peak hours and customer flow patterns. This insight helps optimize staffing, resource allocation, and promotional timing for efficiency.
Starbucks in Brazil experiences peak traffic workload between 10 AM and 6 PM, with the highest workload occurring around 2 PM to 4 PM (58.12% and 58.89% respectively). Traffic is lowest during the early morning hours (0 AM to 5 AM), indicating the best times for operational tasks.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Starbucks' customer base in Brazil shows a high affinity towards women (94%) and men (106%). Among generations, Gen X is over-represented (146%), Gen Y is under-represented (70%), and Gen Z is over-represented (155%). This suggests that Starbucks resonates particularly well with Gen X and Gen Z consumers.