Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Applebee's Grill + Bar performance in the Brazil and how they change over time
See what factors influence Applebee's Grill + Bar performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Applebee's Grill + Bar' competitors in the Brazil
An analysis of Applebee's Grill + Bar' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Applebee's Grill + Bar is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Applebee's Grill + Bar holds the 56th percentile in Brazil's Cafe & Restaurants industry, indicating an average market performance. This means Applebee's is ahead of most brands. Performance peers in the same percentile range include Kampeki Sushi Lounge & Bar, Restaurante Dona Marita, Prainha Paulista, Balcão - Comida de rua, Fubanga Bar, and Nosso Japinha - Restaurante e Rodízio Japonês.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Applebee's Grill + Bar in Brazil boasts a 90% customer satisfaction, a significant 14.7 percentage point increase year-over-year. The Southeast Region leads with 90% CSAT, showing a 21.4 percentage point increase. The South Region has 87% CSAT, with a slight increase of 0.7 percentage points. This indicates strong customer approval, especially in the Southeast.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The average check at Applebee's Grill + Bar in Brazil is 133 BRL, a 12.5% increase year-over-year. The Southeast Region has an average check of 135.3 BRL. The South Region's average check is 110 BRL. This shows increased spending per customer, particularly in the Southeast.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and brand awareness for customers.
Applebee's Grill + Bar has 9 outlets in the Southeast Region and 2 outlets in the South Region of Brazil. This distribution highlights a stronger presence in the Southeast, suggesting a strategic focus or higher market demand in that area.
Competitor analysis identifies key players and customer preferences. Understanding cross-visitation helps refine marketing and retain customers.
Applebee's Grill + Bar's top competitors in Brazil, based on customer cross-visitation, are Outback Steakhouse (7.21%), McDonald's (6.31%), Coco Bambu (4.95%), Madero (3.60%), and Pecorino Bar & Trattoria (3.60%). This indicates that customers who visit Applebee's also frequent these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to enhance customer experience.
Applebee's Grill + Bar in Brazil experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload around 1:00 PM (51.60%). Traffic is minimal between midnight and 10:00 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies, maximizing engagement and ROI.
Applebee's Grill + Bar in Brazil shows a slightly higher affinity among women (102) compared to men (98). Gen X has a high affinity (171), while Gen Y (69) and Gen Z (76) are under-indexed. This suggests Gen X is strongly represented among Applebee's customers.