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Managing Partner, Global Business Development
See what factors influence The Chocolate room performance in the India and how they change over time
See what factors influence The Chocolate room performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
The Chocolate room is in the top 1% of brands
Sample of brands in the same percentile
An analysis of The Chocolate room' competitors in the India
An analysis of The Chocolate room' competitors in the India
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand strength and customer preference, crucial for competitive positioning in the Cafe & Restaurants industry.
The Chocolate room is a leading brand, ranking in the top 1% in India. This indicates a dominant market position relative to peers like Glaamz, Hotel New SHAMA, and Zam Zam Restaurant, which are in a similar range.
Customer satisfaction reflects service quality and brand perception, directly impacting loyalty and future revenue streams.
Overall customer satisfaction for The Chocolate room is high at 85%, with a 2.9pp increase year-over-year. Chhattisgarh shows the highest satisfaction at 97%, while Uttarakhand has a slight decrease to 95%. This means customers are generally more satisfied than last year.
Average check indicates spending per customer, crucial for revenue optimization and profitability analysis.
The average check for The Chocolate room is 671.2 INR, a 12.9% increase year-over-year. Punjab has the highest average check at 800 INR. This suggests customers are spending more per visit than they did previously.
Competitor analysis identifies key rivals and customer overlap, informing strategies to enhance market share.
McDonald's (4.59%) and Domino's Pizza (3.44%) are the top competitors with customer overlap. This indicates The Chocolate Room's customers also frequent these fast-food chains, highlighting potential cross-promotional opportunities.
Understanding consumer segments helps tailor marketing and product offerings to meet specific demographic needs and preferences.
Women (151 index) and Gen Z (173 index) show high affinity for The Chocolate room, while Men (82 index) and Gen X (75 index) are under-indexed. Marketing should be tailored to Gen Z and women.