Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Alchemist performance in the United Kingdom and how they change over time
See what factors influence The Alchemist performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Alchemist' competitors in the United Kingdom
An analysis of The Alchemist' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
The Alchemist is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Alchemist's market performance is at the 54th percentile, indicating an average market position. This means the brand's foot traffic is typical compared to other Cafe & Restaurants in the UK. Performance peers in the same percentile include Osteria Angelina, Esquires Coffee, CRISPY DOSA, Wild Olive - Heathrow T4, La Bellezza Birmingham, and Hasturk.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
The Alchemist has an overall CSAT of 81%, a slight increase of 0.3 percentage points year-over-year. CSAT in England is 81% with a 1.6 percentage point increase, while Scotland shows 80% with a decrease of 4.6 percentage points. This suggests generally positive customer experiences, with regional variations needing attention.
Average check reveals spending habits, influencing revenue strategies. Monitoring it helps optimize pricing, promotions, and menu offerings.
The Alchemist's overall average check is £37.8, a 2.5% increase year-over-year. Scotland has an average check of £38.5, while England's is £37.6. The increase indicates customers are spending slightly more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and growth. Tracking it reveals expansion progress and market penetration within different regions.
The Alchemist has 19 outlets in England and 3 in Scotland. This distribution highlights a stronger presence in England, suggesting potential for expansion in Scotland or a strategic focus on the English market.
Competitor analysis identifies key rivals and customer overlap. This insight informs strategies to differentiate, attract, and retain customers.
The top competitors for The Alchemist, based on customer cross-visitation, are McDonald's (7.43%), JD Wetherspoon (6.93%), Starbucks (2.97%), Nando's (2.48%), and Miller & Carter (2.48%). This indicates that customers who visit The Alchemist also frequent these establishments, suggesting they cater to similar customer needs or preferences.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and service.
The Alchemist experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (52.86%). Traffic is lowest between 02:00 and 07:00. This data suggests the brand is most popular during evening hours, likely for dinner and drinks.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns and product positioning.
The Alchemist's customer base shows a higher affinity towards women (104 index) compared to men (97 index). Gen Z shows the highest affinity (124 index), followed by Gen Y (100 index), and Gen X (91 index). This suggests that the brand is particularly appealing to younger, female consumers.