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Managing Partner, Global Business Development
See what factors influence TGI Fridays performance in the Philippines and how they change over time
See what factors influence TGI Fridays performance in the Philippines and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of TGI Fridays' competitors in the Philippines
An analysis of TGI Fridays' competitors in the Philippines
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
TGI Fridays is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
TGI Fridays in the Philippines is a leading brand with a Market Performance percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong market standing relative to its peers, including Burger King, Pizza Hut, BOTEJYU, Italianni's, Texas Roadhouse and Mamou, which also hold a position within the same range.
Customer Satisfaction reflects customer loyalty and overall brand perception, directly impacting revenue and long-term growth.
TGI Fridays in the Philippines shows an overall customer satisfaction of 79%, with an increase of 8.4 percentage points year-over-year. The customer satisfaction varies across regions, with Calabarzon reporting the highest satisfaction at 99%, while Central Visayas shows a decrease with 63%. The CSAT has generally increased from May to July 2025.
Average Check reveals spending habits and pricing power, crucial for profitability and understanding customer value perception.
TGI Fridays in the Philippines has an overall average check of 1.2K PHP, which decreased by 18.4% year-over-year. The average check varies by region, with Calabarzon reporting the highest average check of 1.3K PHP, and Central Luzon reporting the lowest at 1.1K PHP. The average check has generally increased from May to July 2025.
Number of Outlets indicates brand reach and market presence, impacting accessibility and potential customer base.
TGI Fridays in the Philippines has 23 outlets. Metro Manila has the highest number of outlets (15), followed by Central Luzon (3), Calabarzon (2), Central Visayas (2) and Davao Region (1). This distribution highlights Metro Manila as the primary market for TGI Fridays in the Philippines.
Understanding key competitors helps refine strategies to gain market share and customer loyalty in the competitive landscape.
The top competitors for TGI Fridays in the Philippines, based on customer cross-visitation, are Jollibee (9.72%), McDonald's (8.56%), Starbucks (8.33%), Gerry's Grill (7.64%) and Texas Roadhouse (4.40%). This indicates that customers who visit TGI Fridays also frequently visit these brands.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring smooth operations and customer satisfaction.
The peak traffic workload for TGI Fridays in the Philippines occurs between 17:00 and 19:00, reaching a high of 69.33% at 18:00. Traffic is minimal in the early morning hours (0:00-9:00). This indicates that TGI Fridays experiences the highest customer volume during dinner hours.
Consumer segment analysis enables targeted marketing, enhancing engagement and brand relevance across diverse audiences.
TGI Fridays' customer base in the Philippines shows a high affinity for women (104 index) and Men (97 index). Among generations, Gen Y shows the highest affinity (109 index), followed by Gen X (106 index). Gen Z is under-indexed (76 index) suggesting they may be less represented in the customer base.