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Managing Partner, Global Business Development
See what factors influence TGB - The Good Burger performance in the Spain and how they change over time
See what factors influence TGB - The Good Burger performance in the Spain and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
TGB - The Good Burger is in the top 1% of brands
Sample of brands in the same percentile
An analysis of TGB - The Good Burger' competitors in the Spain
An analysis of TGB - The Good Burger' competitors in the Spain
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
TGB - The Good Burger ranks in the top 1% in Spain's Cafe & Restaurants sector, indicating a leading market position. This high percentile suggests strong customer preference. Performance peers include: Puerta del Mar, La Urbana, Tacita de Plata: Chocolatería, La Cueva de 1900, Tapas, and 7 Portes, all within a similar ranking range.
Customer satisfaction reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth, driving revenue.
TGB's overall customer satisfaction is 67%, a slight increase of 0.2 percentage points year-over-year. Extremadura shows the highest satisfaction at 90% with a 15.4 percentage points increase, while Castile-La Mancha is at 89% with a substantial 28.7 percentage points increase. Andalusia experienced a decrease of 1.8 percentage points, settling at 76%. These metrics highlight regional differences in customer experience.
Average check reveals customer spending habits and pricing strategy effectiveness, impacting revenue per transaction, showing profitability.
The overall average check for TGB is 16 EUR, a 0.3% increase year-over-year. The Autonomous Community of the Basque Country leads with 21.9 EUR. The Community of Madrid is at 17.4 EUR. Extremadura reports an average check of 15.5 EUR. These values indicate variations in customer spending across different regions, revealing potential pricing power.
Competitor analysis identifies key market rivals, providing insights for strategic positioning and competitive advantage, market share.
TGB's top competitors, based on customer cross-visitation, are Burger King (8.48%), 100 Montaditos (5.65%), McDonald's (5.65%), KFC (4.17%), and VIPS (3.23%). These brands represent the primary alternatives TGB customers consider, highlighting the competitive landscape.
Consumer segment analysis tailors marketing efforts, matching products to consumer preferences, enhancing campaign effectiveness, and ROI.
Women are over-represented among TGB's consumers (76% affinity), while men are also over-represented (121% affinity). Among generations, Gen Z is highly over-represented (128% affinity), Gen Y shows a over-representation (101% affinity), and Gen X exhibits a over-representation (87% affinity). These insights help to target marketing efforts.