Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Texas Chicken performance in the Indonesia and how they change over time
See what factors influence Texas Chicken performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
An analysis of Texas Chicken' competitors in the Indonesia
An analysis of Texas Chicken' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Texas Chicken holds a leading market performance position in Indonesia's Cafe & Restaurants industry with a percentile of 99. This indicates that Texas Chicken captures more foot traffic than 99% of its competitors. Peers with similar market positions include Bakso Malang Cak Min, RAITO-Ya, Sushi Toku, Balista Sushi & Tea - Cimahi Amir Machmud, ISHIGAMAYA Hamburg & Steak, Seblak prasmanan Almeera asli Bandung.
Customer Satisfaction reflects brand loyalty, impacting repurchase rates and brand reputation, crucial for sustainable growth.
Texas Chicken in Indonesia boasts an overall Customer Satisfaction (CSAT) of 88%, a 7.8 percentage point increase year-over-year, indicating improved customer experiences. Sumatra shows 100% CSAT, while Java is at 84%. CSAT peaked at 93.13% in April 2025 but declined to 68.89% by June, suggesting a recent dip needs investigation.
Average Check reflects spending per transaction, vital for revenue optimization and understanding customer spending habits.
The overall Average Check for Texas Chicken in Indonesia is 79.6K IDR, up 30.3% year-over-year, indicating customers are spending more per visit. Sumatra shows 114.9K IDR, Java shows 56.5K IDR. There's a decrease from 98684.21 IDR in April 2025 to 28315.58 IDR in June, suggesting changes in menu, promotions, or customer mix.
Number of Outlets indicates market reach and expansion, influencing brand accessibility and revenue potential.
Texas Chicken has a total of 20 outlets in Indonesia. Java has the highest number of outlets with 12, while Sumatra and Sulawesi each have 4 outlets. This distribution indicates a stronger presence in Java compared to Sumatra and Sulawesi.
Competitor analysis identifies key players and customer preferences, informing competitive strategies and differentiation efforts.
Texas Chicken's top competitors in Indonesia, based on cross-visitation, are KFC (12.24%), Richeese Factory (8.16%), Burger King (8.16%), McDonald's (8.16%), and Pizza Hut (7.14%). This reveals that customers who visit Texas Chicken also frequently visit these fast-food chains, indicating direct competition for customer share.
Traffic Workload by hours reveals peak operational times, crucial for staffing, resource allocation, and service optimization.
Texas Chicken experiences peak traffic workload between 10:00 and 21:00, with the highest traffic around 12:00-19:00. Minimal traffic occurs between 0:00 and 7:00. This insight helps optimize staffing and resource allocation to meet customer demand during peak hours.
Consumer Segments analysis informs targeted marketing, enhancing engagement and brand resonance with specific demographics.
Texas Chicken's customer base in Indonesia shows a higher affinity towards women (127) compared to men (67). Among generations, Gen X (127) shows the highest affinity, followed by Gen Z (119) and Gen Y (90). This indicates a stronger connection with Gen X and Z, while Gen Y is under-indexed.