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See what factors influence Tasty African Food performance in the United Kingdom and how they change over time
See what factors influence Tasty African Food performance in the United Kingdom and how they change over time
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Available by subscription
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Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tasty African Food' competitors in the United Kingdom
An analysis of Tasty African Food' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tasty African Food is in the top 4% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in its industry.
Tasty African Food's market performance is at the 96th percentile, positioning it as a leading brand. This signifies a substantial market share and strong customer preference compared to competitors like Broadleaf, Gurkha Oven, La Palombe, Bar Kroketa, Pikachu and Chicken Valley.
Customer satisfaction reflects brand perception and loyalty, impacting retention and revenue. Monitoring CSAT is vital for identifying areas for improvement.
Tasty African Food's customer satisfaction is at 50%, a decrease of 9.9 percentage points year-over-year. This decline, based on data from England, indicates a potential issue requiring attention to improve customer experiences and loyalty.
Average check indicates customer spending per visit, reflecting pricing strategy, menu appeal, and upselling effectiveness to increase revenue.
The average check for Tasty African Food is £26.5, a 44.4% increase year-over-year. This rise, based on data from England, suggests increased spending per customer, possibly due to pricing adjustments or popular menu items.
Outlet count signifies brand reach and growth. Tracking it shows expansion progress and market penetration in key locations.
Tasty African Food has 23 outlets in England. This represents the brand's current physical presence and market penetration within the region during the reporting period.
Identifying competitors helps understand the competitive landscape, benchmark performance, and refine strategies for differentiation and growth.
The top competitors for Tasty African Food, based on customer cross-visitation, are McDonald's (14.29%), Tasty African Restaurant (7.14%), Tim Hortons (7.14%), Pizza Hut (7.14%), and Nando's (7.14%). This indicates shared customer interest and areas for competitive focus.
Understanding traffic patterns is essential for optimizing staffing, inventory, and marketing efforts during peak and off-peak hours.
Traffic workload for Tasty African Food peaks between 14:00 and 17:00, reaching its highest point at 15:00 (58.06%). Traffic is minimal between 0:00 and 9:00, increasing sharply from 10:00 onwards.
Understanding consumer demographics helps tailor marketing efforts. Affinity insights highlight key target groups for effective strategies.
Women (affinity index 113%) and younger generations like Gen Y (119%) and Gen Z (202%) show high affinity towards Tasty African Food. Gen X affinity index is 72% and Men is 90%. This suggests targeted marketing towards these groups is likely to be successful.