Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taste of China performance in the United States and how they change over time
See what factors influence Taste of China performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taste of China' competitors in the United States
An analysis of Taste of China' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Taste of China is in the lower 35% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Taste of China's market performance is in the lower 35%, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include BunSlut, TouchDown Wings, Hyderabadi Spicy Matka - San Antonio, Ubani, Destino Gastro Bar, and Farm Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Taste of China's overall CSAT is 77%, a 3.5 percentage point increase year-over-year. Arizona shows the highest CSAT at 92%, while New York has a slightly decreased CSAT at 83%. This indicates generally positive customer sentiment, with regional variations.
Average check reflects spending per customer, influencing revenue and profitability. Tracking it helps optimize pricing and promotions.
Taste of China's overall average check is $19.80, a 9.1% increase year-over-year. Oklahoma has the highest average check at $20.30. This suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence, affecting accessibility and potential customer base.
Taste of China has the most outlets in North Carolina (10), followed by New York (5). Iowa has 3 outlets, while Pennsylvania, Kentucky and New Jersey each have 2. Tennessee, Kansas, Missouri and Georgia each have 1. This shows a concentration of outlets in certain states.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate the brand.
Taste of China's top competitors based on cross-visitation are McDonald's (17.11%), Taco Bell (10.53%), Arby's (6.58%), Braum's Ice Cream & Dairy Store (6.58%), and Sonic Drive-In (5.92%). This indicates customers also frequent these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to meet demand.
Taste of China experiences peak traffic workload between 5 PM and 6 PM (61.79% and 62.28% respectively), with a gradual increase starting at 10 AM. Traffic significantly decreases after 9 PM. This highlights the busiest times for the restaurant.
Consumer segments help tailor marketing, improving engagement and ROI by understanding audience demographics and preferences.
Taste of China's customer base shows a higher affinity towards women (90) and men (110). Gen Z shows a high affinity (112), while Gen X (98) and Gen Y (87) are under-indexed. This suggests targeted marketing towards Gen Z and men may be effective.