Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Taste of China performance in the United States and how they change over time
See what factors influence Taste of China performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taste of China' competitors in the United States
An analysis of Taste of China' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taste of China is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Taste of China is a leading brand with a market performance percentile of 99. This signifies a strong market presence, outperforming most competitors. Taste of China's peers include Idaho Pizza Company, Sushi Yummy, Standard Service, Regina Pizzeria, Moon Thai & Japanese, and Buoys on the Boulevard, all within the same performance range.
CSAT indicates how well the brand meets customer expectations. Monitoring CSAT helps identify areas for improvement and gauge overall customer loyalty.
Taste of China demonstrates a strong overall customer satisfaction at 79%, a 5.1pp increase year-over-year. Arizona shows the highest CSAT at 96% with a 32.7pp growth. Pennsylvania, Georgia, and New York all experienced a decrease in CSAT. Recent CSAT fluctuates, ranging from 76.14 to 81.98.
Average check reflects customer spending per visit. Tracking this metric aids in understanding revenue trends and optimizing pricing strategies.
The average check for Taste of China is $20.00, a 14.6% increase year-over-year. Kentucky leads with an average check of $22.30. Oklahoma and North Carolina follow with $21.00 and $20.80 respectively. Arizona shows an average check of $15.80. The average check has varied between $19.57 and $20.82 recently.
Outlet count indicates brand reach and market presence. Changes in outlet numbers reflect expansion, contraction, or consolidation efforts.
Taste of China has 10 outlets in North Carolina, 4 in New York, 3 in Iowa, 2 in Pennsylvania, Kentucky and New Jersey, and 1 in Tennessee, Kansas, Missouri and Georgia. North Carolina has the highest concentration of Taste of China outlets.
Understanding key competitors aids in strategic positioning. Analyzing cross-visitation helps refine marketing to attract overlapping customer bases.
Taste of China's top competitors include McDonald's (18.23% cross-visitation), Taco Bell (10.42%), Golden Corral Buffet & Grill (7.81%), Braum's Ice Cream & Dairy Store (7.81%), and Arby's (7.29%). These brands attract a portion of Taste of China's customer base.
Traffic workload reveals peak hours and potential staffing needs. Analyzing workload optimizes resource allocation and customer service efficiency.
Taste of China experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload at 60.19% at 5:00 PM. The restaurant is closed or has minimal activity between midnight and 10:00 AM.
Consumer segments help tailor marketing. Gender and generation insights enable targeted campaigns and improved customer engagement.
Women are strongly represented with an affinity index of 97, showing slightly lower affinity than average. Men are over-represented with an affinity index of 103. Gen X and Gen Z are over-represented with an affinity index of 119 each, indicating high affinity, while Gen Y is under-indexed with an affinity index of 77.