Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tank & Rast performance in the Germany and how they change over time
See what factors influence Tank & Rast performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tank & Rast' competitors in the Germany
An analysis of Tank & Rast' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tank & Rast is in the lower 40% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tank & Rast's market performance is in the lower 40%, indicating a below-average market standing. This suggests weaker competitive strength compared to industry leaders. Performance peers in the same range include Gasthof Adler, Zuii's Restaurant, Feinbäckerei Ruch GmbH, Mezedes, Antalya Döner & Pizza Haus, and Impasto Rosso.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
Tank & Rast's overall CSAT is 43%, a decrease of 16.3 percentage points year-over-year, indicating declining customer happiness. CSAT varies by state, with Rhineland-Palatinate showing the highest satisfaction (73%) and North Rhine-Westphalia the lowest (39%).
Average check reveals spending habits, crucial for pricing and revenue strategies. Monitoring trends helps optimize offerings and identify growth opportunities.
Tank & Rast's overall average check is 16.7 EUR, a 2.3% decrease year-over-year, suggesting customers are spending slightly less. Lower Saxony has an average check of 12.5 EUR. The average check fluctuated between 16.05 EUR and 18.4 EUR during the reporting period.
Outlet count indicates market presence and expansion. Growth reflects investment and reach, while distribution across regions shows strategic focus.
Tank & Rast has a varying number of outlets across German states. Baden-Württemberg has the most (23), followed by North Rhine-Westphalia (20) and Lower Saxony (16). This distribution highlights key regions for the brand's operations.
Identifying competitors helps refine strategies and differentiate offerings. Cross-visitation reveals shared customer base and competitive landscape.
Tank & Rast's top competitors based on customer cross-visitation are McDonald's (17.24%), Burger King (9.48%), L'Osteria (2.59%), NORDSEE (2.59%), and Junge Die Bäckerei. (1.72%). This indicates a significant overlap in customer preferences with fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Tank & Rast experiences peak traffic workload between 12:00 and 14:00, with the highest workload at 51.46% at 13:00. Traffic is lowest between 0:00 and 5:00, indicating a need for adjusted staffing during off-peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning. Affinity insights guide tailored campaigns and product development.
Tank & Rast's customer base shows a high affinity for women (index 78) and men (index 114). Gen X is overrepresented (index 155), while Gen Y (index 57) and Gen Z (index 60) are underrepresented, suggesting targeted marketing towards younger generations may be beneficial.