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Managing Partner, Global Business Development
See what factors influence Tank & Rast performance in the Germany and how they change over time
See what factors influence Tank & Rast performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tank & Rast' competitors in the Germany
An analysis of Tank & Rast' competitors in the Germany
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Tank & Rast is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference, crucial for strategic decisions and growth opportunities.
Tank & Rast holds a leading MARKET PERFORMANCE position in Germany's Cafe & Restaurants sector with a percentile of 99. This indicates a high brand preference. Performance peers include: Mezedes, Autohof Ramstein, TUDO Bubble Tea, Inci Fischrestaurant 2, Restaurant Oberkrainer am Hauptmarkt, and épi boulangerie patisserie.
Customer satisfaction (CSAT) measures loyalty and service quality, directly impacting revenue and brand reputation.
Tank & Rast's overall customer satisfaction is 42%, a decrease of 16.7 percentage points year-over-year. Satisfaction varies by state, from 74% in Rhineland-Palatinate to 39% in North Rhine-Westphalia. The trend over the last 3 months shows customer satisfaction increasing.
Average check reflects spending per customer, crucial for revenue optimization and understanding customer purchasing behavior.
The overall average check for Tank & Rast is 16.70 EUR, a decrease of 2.30% year-over-year. Data available for Lower Saxony shows an average check of 12.50 EUR. The average check in recent months has fluctuated, indicating variability in customer spending habits.
Competitor analysis identifies market rivals and customer preferences, guiding strategic positioning and differentiation.
Tank & Rast's top competitors based on cross-visitation are McDonald's (17.39%), Burger King (9.57%), NORDSEE (2.61%), L'Osteria (2.61%), and Fischmarkt Binz (1.74%). McDonald's has the highest cross-visitation rate, suggesting a significant overlap in customer base.
Understanding consumer segments enables targeted marketing, improving engagement and campaign effectiveness.
Tank & Rast's customer base shows higher affinity for men(112%) compared to women (80%). Gen X (158%) shows a high affinity, while Gen Y (53%) and Gen Z (61%) are under-indexed, suggesting strategic positioning adjustments are necessary to resonate more strongly with younger demographics.