Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Tacos Y Mas performance in the United States and how they change over time
See what factors influence Tacos Y Mas performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tacos Y Mas' competitors in the United States
An analysis of Tacos Y Mas' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tacos Y Mas is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals the brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Tacos Y Mas holds a leading market position with a percentile of 98, placing it in the top 2% of brands. This indicates strong customer preference compared to its peers like Crabby's Dockside, Craft Street, Island Grill, The Butler, Shells Seafood, and East Rock Coffee, who share a similar position.
Customer satisfaction reflects brand perception and loyalty. Tracking changes indicates the effectiveness of customer experience strategies.
Tacos Y Mas shows a strong customer satisfaction (CSAT) score of 77%, with a notable increase of 6.2 percentage points year-over-year. This indicates positive customer experiences, especially in Texas, influencing brand loyalty and potential growth.
Average check reflects customer spending per visit, impacting revenue. Monitoring changes informs pricing and menu strategy effectiveness.
The average check for Tacos Y Mas is $17.6, representing a 7.7% year-over-year increase. This suggests customers are spending more per visit, potentially due to menu updates or price adjustments, with consistent spending in Texas.
Outlet count indicates brand reach. Changes reflect expansion efforts and market penetration, crucial for long-term growth.
Tacos Y Mas has 12 outlets in the United States, specifically in Texas. The current number reflects a focused presence within the state, suggesting a regional brand strategy or a recent stage of expansion.
Competitor analysis identifies key players and customer preferences. Cross-visitation reveals shared customer base and competitive landscape.
Customers of Tacos Y Mas also frequent McDonald's (12.71%), Whataburger (9.32%), Chick-fil-A (7.63%), Taco Bell (5.93%), and Raising Cane's Chicken Fingers (5.93%). This cross-visitation highlights these brands as primary competitors for customer foot traffic.
Traffic workload distribution reveals peak hours. Optimizing staffing and resource allocation during these periods improves efficiency.
Tacos Y Mas experiences peak traffic between 11 AM and 1 PM, with the highest workload around noon (58.88%). Traffic is relatively high from 7 AM to 9 PM, with significantly lower activity during late night and early morning.
Understanding consumer segments informs targeted marketing and positioning. Affinity insights optimize engagement with different demographic groups.
Women have an affinity index of 72, suggesting under-representation relative to the average consumer. Men have an affinity index of 126, indicating a high affinity. Gen X has an affinity index of 85 (under-indexed), Gen Y has an affinity index of 116 (high affinity), and Gen Z has an affinity index of 74 (under-indexed).