Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Tacos Mexico performance in the United States and how they change over time
See what factors influence Tacos Mexico performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tacos Mexico' competitors in the United States
An analysis of Tacos Mexico' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tacos Mexico is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Tacos Mexico holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference relative to peers like Solorzano's Pizzeria, Daood Basha Cuisine, Fat Olives, Gangnam Station Korean BBQ, The Ranch at Las Colinas, and Truth BBQ, all also positioned at the 99th percentile.
Customer satisfaction is crucial for loyalty and growth, directly impacting brand perception and repeat business within the cafe and restaurant sector.
Tacos Mexico's overall customer satisfaction is 72%, a 15.4 percentage point increase year-over-year. CSAT varies by state, with Texas leading at 85%. The trend from May to July 2025 shows an upward trajectory in CSAT, peaking at 83.56% in July.
Average check reveals customer spending habits and revenue potential, essential for pricing strategies and profitability analysis in the food industry.
The overall average check for Tacos Mexico is $19.40, a 14.4% decrease year-over-year. Average check varies by location; California has $19.10, while Nevada is $15.70. The average check decreased from May to July 2025.
Outlet count indicates market reach and expansion, reflecting brand presence and accessibility to customers in the competitive restaurant landscape.
Tacos Mexico has 16 outlets in California, 3 in Nevada, and 2 each in Texas and Massachusetts. New York, New Jersey, and Virginia each have 1 outlet. Most of the outlets are located in California.
Competitor analysis identifies key players and visitation patterns, guiding strategies to differentiate and attract customers in the crowded restaurant market.
McDonald's (17.05%), In-N-Out Burger (11.36%), Jack in the Box (8.52%), Burger King (6.25%), and Taco Bell (5.11%) are the top competitors for Tacos Mexico, based on cross-visitation data. These brands represent alternative choices that Tacos Mexico's customers also frequent.
Traffic workload by hour shows peak demand, enabling efficient staffing and resource allocation to optimize service during busiest times.
Traffic workload for Tacos Mexico peaks between 17:00 and 19:00 (5 PM to 7 PM), reaching its highest point at 19:00 (7 PM) with a value of 53.44. The lowest traffic is between 3:00 and 6:00, indicating overnight hours. Understanding the traffic distribution by the hour help optimize resource allocation.
Understanding consumer segments by gender and generation is key for targeted marketing and tailoring brand messaging to specific audience.
Women are strongly represented among Tacos Mexico's customers (Affinity Index 73), meaning lower than average engagement. Men are over-indexed with 125. Gen X, Gen Y, and Gen Z have affinity indexes of 102, 98 and 155, showing high affinity for Gen Z.