Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tacos “El Güero performance in the Mexico and how they change over time
See what factors influence Tacos “El Güero performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Tacos “El Güero is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Tacos “El Güero' competitors in the Mexico
An analysis of Tacos “El Güero' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tacos “El Güero” is in the lower 39th percentile, indicating a below average market performance. This suggests the brand has a smaller share of foot traffic compared to competitors like Titos, Patagonia, Chichilo (anteriormente Los Pacos Centro), Mister Pizza, Salads&Wings Diana, and Levadura de Olla Restaurante, who are in the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Overall customer satisfaction for Tacos “El Güero” is 71%, a decrease of 3.1 percentage points year-over-year. Nuevo León shows higher satisfaction (74%) with an increase of 1.5pp, while Jalisco has significantly lower satisfaction (50%) with a decrease of 33.3pp. This indicates regional differences in customer experience.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Tacos “El Güero” is 222.6 MXN, a 26.2% increase year-over-year. In Nuevo León, the average check is 231 MXN with no growth. The dynamic data shows average check fluctuating between 208.33 MXN and 242.5 MXN during the reporting period.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Tacos “El Güero” has 14 outlets across Mexico. Nuevo León has the highest number of outlets (9), followed by Jalisco (3), Guanajuato (1), and State of Mexico (1). This distribution highlights the brand's stronger presence in Nuevo León.
Identifying top competitors helps understand the competitive landscape. Cross-visitation rates reveal brands that attract similar customer segments.
The top competitors for Tacos “El Güero” based on customer cross-visitation are Tim Hortons (7.14%), Carl's Jr. (6.25%), Mr. Pampas (5.36%), Little Caesars (5.36%), and Starbucks (5.36%). This suggests that customers who visit Tacos “El Güero” also frequent these brands.
Traffic workload by hour reveals peak and off-peak times. This helps optimize staffing, promotions, and resource allocation for better customer service.
Tacos “El Güero” experiences peak traffic between 18:00 and 22:00, with the highest workload at 21:00 (50.61%). Traffic is lowest between 03:00 and 06:00. This data indicates the need for increased staffing and resources during evening hours.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging strategies.
Women show a high affinity (76%) towards Tacos “El Güero”, while men are over-represented with an affinity index of 120. Gen Y also shows a high affinity (172), indicating they are strongly over-represented among Tacos “El Güero” consumers.