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Managing Partner, Global Business Development
See what factors influence Tacos “El Güero performance in the Mexico and how they change over time
See what factors influence Tacos “El Güero performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Tacos “El Güero is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Tacos “El Güero' competitors in the Mexico
An analysis of Tacos “El Güero' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile as brand’s share of foot traffic reveals its competitive strength and customer preference in the industry.
Tacos “El Güero holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates strong market share and customer preference compared to its peers like Boneless From Helheim, Full Wings, Mariscos El Gordo, Pachinos restaurant, Asador Las Diligencias and Seoullo KBBQ.
Customer satisfaction (CSAT) measures how well a brand's products/services meet expectations, vital for loyalty and positive word-of-mouth, impacting revenue.
Tacos “El Güero demonstrates strong customer satisfaction with an overall CSAT of 82%, a significant 16 percentage point increase year-over-year. Nuevo León shows an 82% CSAT with a growth of 18.7pp. There's a fluctuation in CSAT over the months, ranging from a high of 85.51% in May to a low of 78.26% in July.
Average check reflects customer spending per visit, revealing pricing strategy effectiveness, menu appeal, and upselling success, directly impacting revenue.
Tacos “El Güero shows a strong average check of 214.20 MXN, a 22.40% increase year-over-year. In Nuevo León, the average check is 222.70 MXN, showing stable spending. The average check has been increasing over the observed period, from 183.33 MXN in May to 242.50 MXN in July.
Outlet count indicates brand reach and growth, reflecting market penetration and expansion strategy effectiveness, influencing market share.
Tacos “El Güero has a total of 14 outlets distributed across Mexico. Nuevo León accounts for the majority with 9 outlets, followed by Jalisco with 3, and Guanajuato and State of Mexico each with 1 outlet.
Competitor analysis identifies key rivals and customer overlap, guiding strategies to differentiate and capture market share, optimizing marketing efforts.
The top competitors for Tacos “El Güero, based on customer cross-visitation, are Carl's Jr. (10.14%), Starbucks (5.41%), KFC (4.73%), Boston's (4.73%), and Little Caesars (4.05%). This highlights the competitive landscape and brands that share a customer base with Tacos “El Güero.
Traffic workload by hour (HoD) reveals peak times and helps optimize staffing, promotions, and resource allocation, enhancing customer experience and efficiency.
Tacos “El Güero experiences the highest traffic workload between 18:00 (6 PM) and 22:00 (10 PM), peaking at 51.17% at 21:00 (9 PM). Traffic is significantly lower during the early morning hours, indicating a need for targeted strategies during peak hours.
Consumer segments help to understand brand affinity and to tailor marketing and positioning, enhancing engagement, and driving growth.
Women are under-indexed (77) compared to the average consumer, while Men are over-indexed (117). Gen Y segment shows higher affinity with an index of 172, suggesting high engagement compared to average.