Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taco Tico performance in the United States and how they change over time
See what factors influence Taco Tico performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Tico' competitors in the United States
An analysis of Taco Tico' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Taco Tico is in the lower 35% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Tico's market performance is in the lower 35% percentile, indicating a below average market standing. This suggests that Taco Tico captures less foot traffic compared to its competitors. Performance peers in the same percentile range include BunSlut, TouchDown Wings, Bad Monkey, Beef N' Buns, Bunnboh Churros and Ice Cream, and The Boil Daddy.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT generally correlates with better business outcomes.
Taco Tico's overall customer satisfaction is 73%, a decrease of 13.6 percentage points year-over-year. Iowa shows the highest CSAT at 84%, while Oklahoma has the lowest at 57% with a significant decrease of 41.1 percentage points. This indicates a need to address customer concerns, particularly in Oklahoma, to improve overall satisfaction.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions for increased profitability.
Taco Tico's overall average check is $10.4, showing no change year-over-year. Oklahoma has the highest average check at $10.8, while Kentucky has the lowest at $7.5. The stability in average check suggests consistent spending habits, but regional variations may warrant further investigation.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers, driving revenue potential.
Taco Tico has a total of 18 outlets across the United States. Kansas has the highest number of outlets with 9, while Texas and Louisiana each have only 1. This distribution highlights Kansas as a key market for Taco Tico, with opportunities for expansion in other states.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Taco Tico's top competitors based on cross-visitation are McDonald's (15.64%), Braum's Ice Cream & Dairy Store (10.06%), Sonic Drive-In (9.50%), Arby's (7.26%), and Burger King (6.70%). This indicates that Taco Tico customers also frequent these fast-food chains, suggesting opportunities to differentiate and capture a larger share of their visits.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Taco Tico experiences peak traffic between 11 AM and 6 PM, with the highest workload at 12 PM (79.71%) and 1 PM (77.31%). Traffic is minimal before 6 AM and after 9 PM. This data suggests the need for optimal staffing during lunch and dinner hours to manage customer demand effectively.
Consumer segments help tailor marketing. Gender and generation insights enable targeted campaigns, boosting engagement and brand relevance.
Taco Tico's customer base shows a high affinity towards women (96%), indicating they are overrepresented compared to the average consumer. Among generations, Gen X shows the highest affinity (127%), while Gen Z is underrepresented (69%). This suggests that Taco Tico resonates strongly with Gen X consumers.