Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Taco Palenque performance in the United States and how they change over time
See what factors influence Taco Palenque performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Taco Palenque is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Taco Palenque' competitors in the United States
An analysis of Taco Palenque' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Palenque is in the leading position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence. Performance peers in the same range include Rosa's Café & Tortilla Factory, Piola, Plaza Azteca Mexican Restaurant, Delbar Middle Eastern, Mambo Seafood, and The Hatch.
Customer satisfaction reflects brand loyalty and service quality, directly impacting repeat business and positive word-of-mouth.
Taco Palenque's overall customer satisfaction (CSAT) is 80%, a slight decrease of 0.6 percentage points year-over-year. In Texas, the CSAT also stands at 80%, reflecting a similar trend. Recent CSAT scores fluctuated between 74.62% and 83.46% during the reported period.
Average check reveals customer spending habits and menu pricing effectiveness, vital for revenue optimization strategies.
The overall average check for Taco Palenque is $20.90, a decrease of 0.3% compared to the previous year. The average check in Texas mirrors this value. Recent average check amounts fluctuated between $19.92 and $22.32 during the reported period.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration efforts.
Taco Palenque has 46 outlets in the United States, all located in Texas. This indicates a focused regional presence with no expansion or contraction during the reporting period.
Competitive analysis identifies key market rivals and customer preferences, guiding differentiation and strategic positioning.
Taco Palenque's top competitors based on cross-visitation are Whataburger (17.67%), McDonald's (17.22%), Chick-fil-A (9.35%), Raising Cane's Chicken Fingers (6.46%), and Starbucks (5.64%). This shows customers of Taco Palenque also frequent these establishments.
Traffic workload by hours reveals peak operational times, informing staffing and resource allocation for optimal service.
Taco Palenque experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (74.88%). Traffic is lowest between 3 AM and 5 AM. This data helps optimize staffing and resource allocation throughout the day.
Analyzing consumer segments by gender/generation informs targeted marketing, allowing for relevant campaigns and effective positioning.
Women show an affinity index of 85, which means they are under-indexed compared to average Taco Palenque consumer. Men exhibit high affinity, as their index is 114. Gen X consumers show high affinity(126), while Gen Y are near average (96). Gen Z (67) consumers are less represented.