Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Taco Mama performance in the United States and how they change over time
See what factors influence Taco Mama performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Mama' competitors in the United States
An analysis of Taco Mama' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taco Mama is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference.
Taco Mama's market performance is in the top 1% of brands, which means it has a leading position in the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market presence. Performance peers within the same percentile range are Elys Breakfast Restaurant & Burgers, Pie Fection, Weber Grill Restaurant, Clyde's, Jabri restaurant and Sunny Street Cafe.
Customer satisfaction reveals brand perception and loyalty, directly impacting retention and revenue.
Taco Mama's overall customer satisfaction is 85%, a decrease of 2.2 percentage points year-over-year. Satisfaction varies by state: Georgia shows high satisfaction (94%), while Tennessee reports a significantly lower satisfaction rate (42%). The trend from May to July 2025 indicates fluctuating customer satisfaction, peaking in July.
Average check reflects customer spending habits and menu pricing effectiveness, crucial for revenue optimization.
Taco Mama's overall average check is $20.60, down 3.4% year-over-year. Tennessee has the highest average check ($23.80), while Florida has a lower average check ($19.60). The average check shows a decreasing trend from May to July 2025, suggesting changes in customer spending or menu mix.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Taco Mama has 21 outlets in Alabama, 3 in North Carolina, and 1 each in Florida, Tennessee, and Georgia. This distribution shows a strong concentration of outlets in Alabama, with a limited presence in other states, indicating regional focus of the brand.
Competitor analysis identifies market rivals and customer preferences, guiding strategic positioning.
Taco Mama's top competitors based on cross-visitation are Chick-fil-A (11.53%), McDonald's (9.51%), Starbucks (6.34%), Taco Bell (5.19%) and Cracker Barrel Old Country Store (5.19%). This indicates that customers who visit Taco Mama also frequent these fast-food and casual dining establishments.
Traffic workload by hour optimizes staffing and resource allocation, enhancing operational efficiency.
Taco Mama experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 6:00 PM (66.11). Traffic is minimal during the night and early morning hours (0:00 AM - 10:00 AM), indicating that the brand is primarily active during lunch and dinner hours.
Consumer segment analysis tailors marketing to specific demographics, maximizing engagement.
Taco Mama has high affinity with Women (91) and Men (108). Among generations, Gen X shows high affinity (126), while Gen Y (85) and Gen Z (81) are under-indexed. This suggests that Taco Mama is more appealing to Gen X than younger generations.