Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taco Mama performance in the United States and how they change over time
See what factors influence Taco Mama performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Taco Mama is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Taco Mama' competitors in the United States
An analysis of Taco Mama' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Mama's market performance is in the lower 40%, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Pier 14 Seafood Restaurant & Fishing Pier, Elsie's Daughter, El Viñedo Local, Culichi Town, Indian Delight, and Persis Indian Grill - International Drive.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
Taco Mama's overall CSAT is 85%, a decrease of 2.2 percentage points year-over-year. Georgia shows the highest CSAT at 100% with a significant increase, while Florida has the lowest at 73% with a notable decrease. This indicates varying customer experiences across different states.
Average check reveals customer spending habits, crucial for revenue forecasting, menu optimization, and understanding customer value.
Taco Mama's overall average check is $20, with no change year-over-year. North Carolina has the highest average check at $21.30, while Alabama and Florida both have an average check of $19.60. This suggests consistent spending habits across locations.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Taco Mama has 21 outlets in Alabama, representing the largest concentration. North Carolina has 3 outlets, while Florida, Tennessee, and Georgia each have 1 outlet. This distribution highlights Alabama as the brand's primary market.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Taco Mama's top competitors based on cross-visitation are Chick-fil-A (10.99%), McDonald's (6.03%), Starbucks (4.96%), Taco Bell (4.61%), and Cracker Barrel Old Country Store (3.55%). This indicates that customers who visit Taco Mama also frequent these establishments.
Traffic workload by hour optimizes staffing, resource allocation, and service efficiency during peak times.
Taco Mama experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 66.17% around 6 PM. There is no traffic between midnight and 10 AM. This data informs staffing and operational adjustments to meet customer demand.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and ROI.
Taco Mama's customer base shows a higher affinity towards women (94%) and men (105%). Among generations, Gen X shows a higher affinity (105%), while Gen Y (93%) and Gen Z (95%) are slightly under-indexed. This suggests targeted marketing towards Gen X and balancing appeal across genders.