Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taco Bell performance in the Thailand and how they change over time
See what factors influence Taco Bell performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Taco Bell' competitors in the Thailand
An analysis of Taco Bell' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance reveals brand strength, indicating customer preference and competitive standing via foot traffic share against industry rivals.
Taco Bell in Thailand holds a leading MARKET PERFORMANCE at the 99th percentile, placing it in the top 1% of brands. This indicates a strong market presence, reflecting substantial customer traffic. Performance peers in a similar position (99th percentile) include Hachi Grill Bar, Ruamchoke, ลาบบ้านกิ๊ก กำกิ๋นเมือง, Hong Sieng Kong, ก๋วยเตี๋ยวต้มยำกากหมูสูตรโบราณ มัยลาภ, Nueng Nom Nua (Banthat Thong), and Sanay Rooftop Bar Khaosan - เสน่ห์ รูฟท็อป บาร์ ข้าวสาร.
Customer satisfaction (CSAT) measures how well Taco Bell meets customer expectations, influencing loyalty and repeat business.
Taco Bell's overall CSAT is 69%, a 3.5 percentage point increase year-over-year. Phuket Province shows the highest CSAT at 75% with a growth of 9.1 percentage points. Chon Buri and Chiang Mai Provinces show decreases in CSAT. The trend over June-August 2025 indicates fluctuating customer satisfaction, peaking in June.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior at Taco Bell.
Taco Bell's overall average check is 315.5 THB, a decrease of 4.1% year-over-year. Phuket Province has the highest average check at 426 THB, while Chon Buri Province has the lowest at 266.7 THB. Average check fluctuated from May to July 2025, peaking in July.
Outlet count indicates Taco Bell's market reach and expansion strategy, revealing its physical presence across Thailand.
Taco Bell has a total of 11 outlets across Thailand. Phuket Province has the most outlets with 4, followed by Chon Buri with 3, Chiang Mai with 2, and Samut Prakan and Chachoengsao each with 1.
Understanding competitors helps Taco Bell refine its strategy and differentiate its offerings to capture a larger market share.
McDonald's (10.22%) and KFC (8.03%) are the top competitors for Taco Bell in Thailand based on cross-visitation. Starbucks and Café Amazon share 5.84% cross-visitation, and Prime Burger shows 4.38%. This indicates that customers who visit Taco Bell also frequently visit these fast-food and cafe chains.
Traffic workload highlights peak hours, enabling Taco Bell to optimize staffing and resource allocation for efficient operations.
Taco Bell experiences peak traffic between 10 AM and 8 PM, with the highest workload around noon to 6 PM. Traffic is significantly lower during early morning hours, with minimal activity between 3 AM and 7 AM.
Consumer segmentation allows Taco Bell to tailor marketing, target demographics effectively, and refine product offerings.
Taco Bell consumers in Thailand show a higher affinity towards men (134) and Gen X (119) compared to the average consumer. Women are slightly under-indexed (51), and Gen Z is under-indexed (86) compared to other groups.