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Managing Partner, Global Business Development
See what factors influence Taco Bell performance in the Romania and how they change over time
See what factors influence Taco Bell performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Taco Bell' competitors in the Romania
An analysis of Taco Bell' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taco Bell is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, a key indicator of competitive strength and customer preference within the industry.
Taco Bell in Romania holds a leading market performance with a percentile of 97, placing it in the top 3% of brands. This indicates a strong market presence compared to peers like Happy Bucharest, Restaurantul "Wenge Bistro", Casa Tudor, Restaurant Bucegi, TACOS KING, and La Bunicul Trăsnit, who share the same percentile range.
Customer satisfaction reflects brand perception and loyalty, crucial for sustainable growth and repeat business in the competitive food industry.
Taco Bell's overall customer satisfaction in Romania is 46%, with a 1.9 percentage point increase year-over-year. Timiș county shows high satisfaction (78%), while Iași and Constanța show declines at 50% and 44% respectively, requiring targeted improvements.
Number of outlets indicates brand's physical presence and market coverage, influencing accessibility and brand visibility to potential customers.
Taco Bell has a limited number of outlets across Romania. Brașov and Constanța each have 2 outlets, while Sibiu, Prahova, Timiș, Iași, Cluj, Dolj, and Bacău each have 1. This suggests a focused expansion strategy in specific regions.
Identifying key competitors and cross-visitation patterns enables strategic benchmarking and reveals opportunities to capture market share.
McDonald's is the top competitor with 33.90% cross-visitation from Taco Bell customers, followed by KFC (13.56%), Starbucks (11.86%), Pizza Hut (8.47%), and Spartan (8.47%). This highlights the competitive landscape and potential for targeted marketing efforts.
Understanding traffic workload helps optimize staffing, manage resources, and enhance customer experience during peak hours.
Taco Bell's traffic workload in Romania peaks between 10:00 AM and 8:00 PM, with highest activity around 7:00 PM (58.30). There is no activity between 10:00 PM and 9:00 AM. This shows prime times for promotions.
Analyzing consumer segments allows tailored marketing and product development, maximizing relevance and appeal to target demographics.
Taco Bell's consumer base in Romania shows a higher affinity towards women (index 110) compared to men (index 93). Gen Z is significantly overrepresented (index 254), while Gen X (index 122) also shows high affinity, and Gen Y is underrepresented (index 70).