Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence SusieCakes performance in the United States and how they change over time
See what factors influence SusieCakes performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of SusieCakes' competitors in the United States
An analysis of SusieCakes' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
SusieCakes is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
SusieCakes' MARKET PERFORMANCE is at the 29th percentile, indicating a below average market position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Zingerman's, Malibu Seafood, Speedy's Pizza, Daiquiri Bar, fresh&co, and Ta Carbon Mexican Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
SusieCakes boasts an overall CSAT of 87%, a significant 8.5 percentage point increase year-over-year. Tennessee leads with 99% CSAT, up 31.8pp. California shows 81% CSAT, up 9.3pp, while Texas has 90% CSAT, down slightly by 0.8pp. This indicates strong customer approval, especially in Tennessee.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
SusieCakes' overall average check is $25.20, a 15.3% increase year-over-year. California has the highest average check at $31.60. Texas follows with $25.70, and Tennessee has the lowest at $13.80. The increase suggests customers are spending more per transaction.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers.
SusieCakes has 22 outlets in California, 5 in Texas, and 1 each in Oklahoma and Tennessee. The majority of outlets are concentrated in California, indicating a strong presence in that state, with smaller footprints in Texas, Oklahoma and Tennessee.
Identifying competitors helps understand the competitive landscape, informing strategies to attract and retain customers.
SusieCakes' top competitors based on cross-visitation are SOMISOMI (7.27%), In-N-Out Burger (5.45%), Starbucks (5.45%), Fogo de Chão Brazilian Steakhouse (5.45%), and Chick-fil-A (5.45%). This suggests customers who visit SusieCakes also frequent these establishments.
Traffic workload by hour shows peak times, helping optimize staffing and resource allocation for better customer service.
SusieCakes experiences peak traffic between 10 AM and 6 PM, with the highest workload around 1 PM (61.48%). Traffic is minimal before 10 AM and after 7 PM. This data informs staffing and operational decisions to manage peak demand.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI by tailoring messages to specific groups.
SusieCakes' customer base shows high affinity among women (136 index) and Gen Y (153 index). Men are under-indexed (66 index), as are Gen X (63 index). This suggests marketing efforts could focus on attracting more men and Gen X customers.