Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Surtidora de Aves performance in the Colombia and how they change over time
See what factors influence Surtidora de Aves performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Surtidora de Aves' competitors in the Colombia
An analysis of Surtidora de Aves' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Surtidora de Aves is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, critical for competitive positioning and strategic decision-making.
Surtidora de Aves holds a leading market performance at the 99th percentile. This indicates a strong competitive position, reflecting high customer preference in the Cafe & Restaurants industry in Colombia. Performance peers include Pizzardi Artigianale, Casa Cruxada, Chronos Fantasy Restaurante, La Marianela Coffee Shop, Coffee Parche Manizales, and Gran Parrilla, all positioned in the same percentile range.
Customer satisfaction (CSAT) is crucial for loyalty and brand reputation, directly impacting retention and long-term revenue.
Surtidora de Aves' overall CSAT is 52%, a decrease of 11 percentage points year-over-year. The RAP (Especial) Central region shows a CSAT of 54%, with a decrease of 10.3 percentage points. The downward trend indicates potential service or product quality issues that require attention to improve customer perception and loyalty.
Average check reflects spending per customer, crucial for revenue optimization and understanding customer purchase behavior.
Surtidora de Aves' overall average check is 31.6K COP, a 15% increase year-over-year. The RAP (Especial) Central region shows an average check of 31.1K COP, with no change. The increased average check suggests customers are spending more per visit, positively impacting revenue streams.
Outlet count indicates market reach and brand presence, vital for accessibility and overall business growth.
Surtidora de Aves has 412 outlets in the RAP (Especial) Central region. Other regions have significantly fewer outlets: RAP Eje Cafetero (3), RAP Llanos (1), RAP del Agua y la Montaña (1), and RAP Gran Santander (1). This distribution highlights a strong concentration in the central region, suggesting potential for expansion in other areas.
Identifying top competitors helps refine strategies and differentiate offerings, ensuring a competitive edge.
Top competitors for Surtidora de Aves, based on customer cross-visitation, include Crepes & Waffles (5.95%), Hornitos (5.36%), McDonald's (5.36%), El Velero (2.98%), and Domino's Pizza (2.98%). This reveals shared customer interest, informing potential partnership or differentiation strategies.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation for peak efficiency.
Traffic workload for Surtidora de Aves peaks between 11 AM and 8 PM, with the highest traffic around 2-3 PM. The workload is significantly lower during early morning hours. Resource allocation should align with these patterns, optimizing staffing and promotions to maximize service during peak times.
Analyzing consumer segments enables targeted marketing, personalized offerings, and improved customer engagement.
Surtidora de Aves' customer base shows a higher affinity among women (61%, under-indexed relative to the average) and a very high affinity among men (129%, over-indexed relative to the average). Gen Z is also over-indexed (152%), while Gen Y is around average (100%). This suggests tailored marketing strategies focusing on gender and generational preferences can enhance engagement.