Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Surtidora de Aves performance in the Colombia and how they change over time
See what factors influence Surtidora de Aves performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Surtidora de Aves is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Surtidora de Aves' competitors in the Colombia
An analysis of Surtidora de Aves' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Surtidora de Aves, with a market performance of 99, is a leading brand, placing it in the top 1%. This indicates strong market dominance versus peers like Via del cuore, elbarrio Restaurante, Aeropuerto Santa Marta Café, Love Restaurant, Gran Parrilla, and T BONE.
Customer satisfaction reflects brand perception. Tracking changes helps maintain loyalty and attract new customers by addressing concerns.
Surtidora de Aves has an overall customer satisfaction of 65%, a decrease of 1.8 percentage points year-over-year. 'RAP (Especial) Central' region shows 67% satisfaction, also with a decrease of 1.4 percentage points. Monitoring these trends is crucial for targeted improvement.
Average check value indicates customer spending habits. Tracking this helps inform pricing strategies and promotions to boost revenue.
The overall average check for Surtidora de Aves is 29.5K COP, a slight decrease of 0.6% year-over-year. The 'RAP (Especial) Central' region has an average check of 29.8K COP, showing no growth. This data informs strategies to increase spending per customer.
Outlet count indicates brand reach. Tracking this reveals geographic strengths and opportunities for expansion to serve more customers.
Surtidora de Aves has 403 outlets, with 399 in 'RAP (Especial) Central'. Other regions like 'RAP Llanos', 'RAP Eje Cafetero', 'RAP del Agua y la Montaña', and 'RAP Gran Santander' each have 1 outlet. This highlights regional concentration.
Competitor analysis reveals customer preferences and market dynamics. Knowing who shares your audience informs competitive strategies.
Surtidora de Aves shares customers with Crepes & Waffles (8.70%), Hornitos (7.25%), Little Caesars Pizza (4.35%), KFC (3.62%), and McDonald's (3.62%). These are the top brands visited by Surtidora de Aves' customers, indicating potential competitive overlap.
Traffic workload analysis identifies peak hours. This insight helps optimize staffing and resource allocation for better customer service.
Traffic workload for Surtidora de Aves peaks between 11 AM and 8 PM, reaching its highest point at 6 PM (50.32%) and 7 PM (50.56%). Lowest traffic occurs between midnight and 8 AM. These trends inform resource management.
Understanding consumer segments enables targeted marketing. Tailoring campaigns by gender and generation can improve engagement and ROI.
Women are overrepresented (75% affinity) and men are significantly overrepresented (117% affinity). Gen Y is significantly overrepresented (162% affinity) compared to the average consumer. Marketing strategies should consider these affinity indexes.