Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Colombia and how they change over time
See what factors influence KFC performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
An analysis of KFC' competitors in the Colombia
An analysis of KFC' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market Performance reveals brand strength and customer preference through its foot traffic share in the competitive landscape.
KFC in Colombia holds a leading market position with a 99th percentile, indicating it captures a substantial share of customer foot traffic. It outperforms most peers. Its peers are Maha Vegan Food, Renne Peruvian Bistro, Sala VIP El Dorado Lounge, Restaurante Cook's, Pigasus, and El Corral.
Customer Satisfaction (CSAT) measures how well a brand meets customer expectations, crucial for loyalty and business growth.
KFC's overall CSAT in Colombia is 57%, up by 4.9 percentage points year-over-year. Regional CSAT varies, with RAP Pacífico and RAP (Especial) Central showing the highest satisfaction and growth, while RAP Eje Cafetero experienced a significant decline.
Average Check tracks the average amount customers spend per visit, reflecting pricing strategy and customer spending habits.
The overall average check for KFC in Colombia is 37K COP, a slight increase of 0.4% year-over-year. RAP (Especial) Central has the highest average check at 39.9K COP, while RAP del Agua y la Montaña has the lowest at 32.9K COP.
The number of outlets indicates a brand's market presence and reach, reflecting its expansion and accessibility to customers.
KFC has 102 outlets in RAP (Especial) Central, demonstrating its strongest market presence in that region. Other regions have considerably fewer outlets, with RAP Caribe having the fewest at 6, indicating a smaller footprint.
Identifying key competitors helps understand the competitive landscape and benchmark performance against other brands.
McDonald's (7.73%) and Crepes & Waffles (7.19%) are the top competitors for KFC in Colombia, based on cross-visitation. Frisby (5.88%), El Corral (4.90%), and Domino's Pizza (4.36%) also attract KFC customers.
Analyzing traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation.
KFC in Colombia experiences peak traffic workload between 11 AM and 6 PM, with the highest traffic around 2 PM (58.95%). Traffic is significantly lower during early morning hours, indicating when business is slowest.
Understanding consumer segments allows for targeted marketing strategies and product offerings tailored to specific demographics.
Women have a higher affinity (74) for KFC compared to the average consumer. Men are overrepresented, with a 117 index. Gen Y are slightly overrepresented (103), while Gen Z are slightly underrepresented (92).