Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Colombia and how they change over time
See what factors influence McDonald's performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Colombia
An analysis of McDonald's' competitors in the Colombia
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
McDonald's holds a leading position in Colombia's Cafe & Restaurants industry with a market performance percentile of 99.00. This indicates a strong market presence. Performance peers include Sala VIP El Dorado Lounge, Pigasus, Crepes & Waffles, KINGPAPA, El Corral, and Chef Burger.
Outlet count indicates brand reach and market penetration. Expansion reflects growth strategy, while distribution across regions shows geographic focus.
McDonald's has 64 outlets in RAP (Especial) Central, 16 in RAP del Agua y la Montaña, 15 in RAP Pacífico, 8 in RAP Gran Santander, 3 in RAP Caribe, and 3 in RAP Eje Cafetero. The highest concentration is in RAP (Especial) Central.
Identifying top competitors based on cross-visitation reveals direct rivals and shared customer base, informing competitive strategies and marketing efforts.
McDonald's top competitors in Colombia, based on customer cross-visitation, are Crepes & Waffles (9.78%), El Corral (7.07%), Domino's Pizza (4.62%), Frisby (4.57%), and KFC (4.52%). These brands share a significant portion of McDonald's customer base.
Traffic workload by hour reveals peak and off-peak times, enabling optimized staffing, resource allocation, and targeted promotions to maximize efficiency.
McDonald's in Colombia experiences peak traffic workload between 17:00 and 19:00, reaching approximately 58.00%-59.00%. Traffic is lowest between 03:00 and 05:00, at around 4.00%. This data informs staffing and promotional strategies.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
McDonald's customer base in Colombia shows a high affinity towards women (71%) and men (122%). Among generations, Gen Z (115%) and Gen Y (101%) show high affinity, while Gen X (83%) is under-indexed.