Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Colombia and how they change over time
See what factors influence McDonald's performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of McDonald's' competitors in the Colombia
An analysis of McDonald's' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's holds a leading Market Performance percentile of 99 in Colombia's Cafe & Restaurants industry, indicating a dominant market presence. Competitors like Chef Burger, Pigasus, Crepes & Waffles, Sala VIP El Dorado Lounge, Maha Vegan Food and KFC share a similar percentile range.
CSAT measures customer happiness, revealing loyalty and the likelihood of repeat business, crucial for sustainable growth.
McDonald's overall customer satisfaction (CSAT) in Colombia is 48%, a decrease of 10.2 percentage points year-over-year. CSAT varies by region, with RAP Eje Cafetero showing the highest satisfaction (69%) and RAP Gran Santander the lowest (48%). Customer satisfaction has fluctuated between 46.24% and 50.54%.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
McDonald's average check in Colombia is 37.3K COP, a 2.8% increase year-over-year. Regional averages range from 35.5K COP to 45K COP. The highest average check is in RAP Eje Cafetero (45K COP). Average check fluctuated from 35652.82 COP to 38491.12 COP.
Outlet count indicates brand reach, reflecting market penetration and expansion strategy effectiveness.
McDonald's has 62 outlets in RAP (Especial) Central, dominating its distribution in Colombia. Other regions have fewer outlets, showing uneven distribution: RAP del Agua y la Montaña (17), RAP Pacífico (15), RAP Gran Santander (8), RAP Caribe (7), and RAP Eje Cafetero (3).
Understanding competitors is essential for strategic positioning and identifying opportunities for market share growth.
McDonald's customers in Colombia also visit Crepes & Waffles (8.9993%), El Corral (5.4751%), KFC (4.4682%), Domino's Pizza (3.9018%), and Frisby (3.7759%), indicating shared customer preferences and direct competition with these brands.
Traffic workload patterns reveal peak hours, enabling efficient staffing and resource allocation for optimal service.
McDonald's in Colombia experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 6:00 PM (57.31%). Traffic is lowest between 1:00 AM and 5:00 AM, indicating minimal activity during these hours.
Understanding consumer segments helps tailor marketing, improving engagement by aligning with specific demographics and preferences.
McDonald's in Colombia shows high affinity with women (74%) and Gen X (111%). Men are over-indexed (117%), suggesting a significant male consumer base. Gen Y shows average affinity (96%), while Gen Z is under-indexed (37%), needing more targeted strategies.