Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Colombia and how they change over time
See what factors influence McDonald's performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 8% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Colombia
An analysis of McDonald's' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 92nd percentile, indicating a leading market performance in Colombia's Cafe & Restaurants industry. This position reflects a strong competitive advantage. Performance peers are Benito Juárez Tex-Mex & Margaritas, Di Silvio Trattoria.
Identifying top competitors based on cross-visitation reveals direct rivals and shared customer base, informing competitive strategies.
McDonald's in Colombia shares customers with Crepes & Waffles (8.72%), El Corral (5.54%), Domino's Pizza (4.77%), KFC (3.83%), and Frisby (3.54%). These brands represent key competitors for McDonald's.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
McDonald's in Colombia experiences peak traffic between 4 PM and 7 PM, with the highest workload at 6 PM (58.61%). Traffic is lowest between 2 AM and 5 AM, indicating overnight operational adjustments may be needed.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance.
McDonald's in Colombia shows a high affinity with women (69%) and an over-representation of Gen Z (194%). Gen X (85%) and Gen Y (79%) are under-indexed. Marketing should focus on Gen Z and women.