Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Colombia and how they change over time
See what factors influence Domino's Pizza performance in the Colombia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Domino's Pizza' competitors in the Colombia
An analysis of Domino's Pizza' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Domino's Pizza holds a leading position in Colombia with a 99th percentile market performance. This indicates a strong market presence and high customer preference relative to competitors like El Corral and Vapiano.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty and impacts brand reputation and future revenue.
Domino's Pizza in Colombia has a 52% overall CSAT, a 9pp decrease year-over-year. Regionally, 'RAP Eje Cafetero' shows the highest CSAT at 68% with an 8pp increase, while 'RAP Caribe' has the lowest CSAT at 57% with an 18.3pp decrease. This suggests varying customer experiences across regions.
Average check (transaction value) is key to revenue growth, showing customer spending and informing pricing strategies.
The overall average check for Domino's Pizza in Colombia is 33.3K COP, a 1.5% increase year-over-year. 'RAP Caribe' shows the highest average check at 55.9K COP, while 'RAP Eje Cafetero' has the lowest at 30.2K COP. This indicates regional differences in customer spending.
Outlet count indicates brand reach, influencing market share and accessibility for customers.
Domino's Pizza in Colombia has the most outlets in 'RAP (Especial) Central' with 65 locations. 'RAP Pacifico' has 30 outlets, 'RAP del Agua y la Montaña' has 27 outlets, while 'RAP Eje Cafetero', 'RAP Caribe', and 'RAP Gran Santander' each have 5 outlets.
Identifying key competitors helps understand market dynamics and benchmark performance for strategic advantage.
The top competitors for Domino's Pizza in Colombia based on cross-visitation are McDonald's (6.85%), Crepes & Waffles (6.30%), KFC (4.42%), El Corral (3.98%), and Frisby (3.43%). This shows customer overlap with these brands.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation for better service.
Domino's Pizza in Colombia experiences peak traffic workload between 17:00 and 21:00, with the highest activity at 19:00 (62.06%). Traffic is minimal between 0:00 and 10:00, indicating a need for staffing adjustments based on time of day.
Understanding consumer segments informs targeted marketing, improving engagement and brand resonance.
Domino's Pizza in Colombia shows a high affinity among men (118) and Gen X (142), suggesting these segments are overrepresented relative to the average consumer. Women (73) and Gen Z (67) show lower affinity.