Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sunset Slush performance in the United States and how they change over time
See what factors influence Sunset Slush performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Sunset Slush is in the lower 23% of brands
Sample of brands in the same percentile
An analysis of Sunset Slush' competitors in the United States
An analysis of Sunset Slush' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Sunset Slush's market performance is in the lower 23%, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include Rainha Dos Queijos Restaurant, Tuscan Tavern & Grill, La Fonda Sports Bar, Victrola Coffee Roasters, Oak and Embers Tavern, and Chick & Ruth's Delly.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Overall CSAT for Sunset Slush is 86%, a decrease of 6.9 percentage points year-over-year. North Carolina shows 88% satisfaction, while Florida has a lower 67% with a significant decrease of 33.3 percentage points. This indicates a need to address customer concerns, especially in Florida, to improve satisfaction levels.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base.
Sunset Slush has 18 outlets in North Carolina, 3 in Florida, 2 each in South Carolina and Georgia, and 1 each in Arizona, Virginia, and Maryland. North Carolina accounts for the majority of outlets, indicating a strong regional presence there.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Top competitors for Sunset Slush, based on customer cross-visitation, include McDonald's (9.84%), First Watch (4.92%), Bojangles (4.92%), Fishy Fishy Cafe (4.92%), and Cook Out (4.92%). McDonald's has a significantly higher cross-visitation rate, suggesting it captures a larger share of Sunset Slush's potential customers.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Sunset Slush experiences peak traffic between 4 PM and 7 PM, with the highest workload at 43.33% at 6 PM. Traffic is minimal before 8 AM and after 9 PM. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for enhanced engagement.
Women show a higher affinity (120) towards Sunset Slush compared to men (81). Gen Y (134) also shows a higher affinity than Gen X (78). This suggests that Sunset Slush is more appealing to women and younger generations, which should be considered in marketing and product development strategies.