Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Sukiya performance in the Thailand and how they change over time
See what factors influence Sukiya performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sukiya' competitors in the Thailand
An analysis of Sukiya' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sukiya is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference within the industry.
Sukiya's market performance is at the 98th percentile, indicating a leading position. This means Sukiya captures a substantial share of customer visits compared to other brands in Thailand's Cafe & Restaurants industry. Its performance peers include Secret Chamber สามย่าน, หมูกระทะคนวัง, DooDoi Cafe' ดูดอย คาเฟ่, INNDE Coffee, ก๋วยเตี๋ยว เรือยอชท์, and HAPPY FARM FAMILY, all within a similar high-performing range.
Customer satisfaction (CSAT) is key to brand loyalty and repeat business, directly impacting revenue and long-term sustainability.
Sukiya's overall CSAT is 65%, a decrease of 7 percentage points year-over-year. Chon Buri Province shows a higher CSAT of 75% with a significant growth of 16.4 percentage points. Recent months show fluctuations in CSAT, peaking in June 2025. This indicates a need to investigate the cause of the overall decline while leveraging positive performance in specific locations.
Outlet count reflects brand reach and market presence. Growth indicates expansion, while distribution affects accessibility and brand visibility.
Sukiya has a total of 15 outlets. Chon Buri Province has the highest number of outlets (8), followed by Nonthaburi and Rayong Province (2 each), and Pathum Thani, Nakhon Ratchasima and Phra Nakhon Si Ayutthaya Provinces (1 each). This geographical distribution highlights key markets for Sukiya in Thailand.
Competitor analysis reveals market dynamics and competitive pressures, informing strategic positioning and differentiation efforts.
Sukiya's top competitors based on customer cross-visitation are Café Amazon (15.25%), Starbucks (11.86%), McDonald's (10.17%), Suki Teenoi (8.47%), and Hachiban Ramen (6.78%). This indicates that customers who visit Sukiya also frequently visit these brands, suggesting similar target audiences or dining occasions.
Traffic workload analysis helps optimize staffing and resource allocation to meet demand and improve customer experience.
Sukiya experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload occurring between 5:00 PM and 7:00 PM. Traffic is minimal between midnight and 8:00 AM. This information can be used to optimize staffing levels and manage resources effectively during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing and product development for maximum impact.
Sukiya's customer base shows a high affinity towards women (99). Men are also represented (101). Generation X exhibits a high affinity (130), while Gen Y (98) shows average affinity and Gen Z is under-indexed (71). This suggests targeted marketing towards Gen X and potentially tailored offerings to attract Gen Z.