Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Taiwan and how they change over time
See what factors influence Subway performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Taiwan
An analysis of Subway' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Subway's market performance in Taiwan is at the 69th percentile, indicating an average/above average market standing. This means Subway outperforms many competitors in attracting customers. Performance peers in the same percentile range include Texas Roadhouse, 莆田, Rolling Thai, 肉次方 燒肉放題 高雄裕誠店, 北平燕蒸餃本家, and 涮飽飽石頭火鍋.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Subway's overall customer satisfaction in Taiwan is 53%, a decrease of 5.4 percentage points year-over-year. Magong City shows the highest CSAT at 96%, while other cities vary. The CSAT trend shows fluctuations between 51.61% and 54.42% during the observed period.
Average check reflects customer spending per visit, crucial for revenue optimization and understanding pricing effectiveness.
The overall average check for Subway in Taiwan is 204.6 TWD, a 1% increase year-over-year. Tainan has the highest average check at 275.9 TWD. The average check fluctuated between 182.78 TWD and 232.23 TWD during the observed period.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Subway has 41 outlets in Taipei, the highest number in Taiwan. New Taipei and Kaohsiung each have 17 outlets. The number of outlets varies across cities, reflecting strategic distribution.
Identifying top competitors and cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for Subway in Taiwan, based on cross-visitation, are McDonald's (8.96%), Starbucks (5.40%), Louisa Coffee 路易莎咖啡 (3.46%), Mos Burger (3.16%), and KFC (2.75%). This indicates that customers who visit Subway also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Subway's peak traffic workload in Taiwan occurs between 11:00 AM and 7:00 PM, with the highest workload at 64.23% at 6:00 PM. Traffic is minimal during early morning hours.
Understanding consumer segments by gender and generation enables targeted marketing and product development.
Women show a higher affinity (105%) for Subway compared to men (94%). Gen Y exhibits a high affinity (119%), while Gen Z shows an affinity of 95%. These insights can inform targeted marketing strategies.