Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Subway performance in the Taiwan and how they change over time
See what factors influence Subway performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Taiwan
An analysis of Subway' competitors in the Taiwan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Taiwan is in the top 1% (leading position). This indicates a strong market presence and high customer preference compared to competitors in the Cafe & Restaurants industry. Subway's performance peers, also in the top percentile, include 肉次方 燒肉放題 高雄裕誠店, Jhujian, ISLAND BUFFET RESTAURANT, Domino's Pizza, Xing Fu Tang, and Burger King. This leading position suggests strong brand recognition and customer loyalty.
Customer satisfaction reflects brand perception and loyalty, impacting long-term growth and repeat business.
Subway's overall customer satisfaction in Taiwan is 51%, a decrease of 6.1 percentage points year-over-year. There is variance across cities, with Magong City showing high satisfaction (95%), while others, like Taichung, Tainan and New Taipei showing lower rates. Understanding and addressing the reasons behind these regional differences will be crucial for improving overall customer experience.
Average check reveals customer spending habits and the brand's ability to drive revenue per transaction.
The overall average check for Subway in Taiwan is 193 TWD, a decrease of 3.3% year-over-year. Taichung has the highest average check (220.6 TWD). Monitoring these trends is essential for revenue optimization strategies, potentially through targeted promotions or menu adjustments.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Subway has 40 outlets in Taipei, marking it as a key city for the brand. New Taipei and Kaohsiung both have 17 outlets. This distribution of outlets across different cities provides insights into Subway's strategic focus and expansion efforts in Taiwan.
Competitor analysis identifies key players and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors based on cross-visitation are McDonald's (9.82%), Starbucks (7.13%), Louisa Coffee 路易莎咖啡 (3.30%), MOS Burger (3.07%), and KFC (2.76%). Subway customers also visit these brands, highlighting the competitive landscape and potential areas for Subway to differentiate its offerings and capture a larger market share.
Traffic workload analysis optimizes staffing and resource allocation, improving operational efficiency and customer service.
Subway's peak traffic occurs between 12:00 PM (61.92) and 6:00 PM (65.35), with a gradual increase starting at 7:00 AM (7.60). Understanding these peak hours enables Subway to optimize staffing levels and ensure efficient service during the busiest times of the day.
Consumer segmentation enables targeted marketing, improving engagement and brand relevance by understanding audience.
Subway's consumer base in Taiwan shows that both women and men have 100 affinity index, meaning they are evenly represented. Gen Y shows an affinity index of 127, meaning they are over-represented. Gen X (30) and Gen Z (80) is under-represented. Targeted marketing efforts that take into account the higher representation of Gen Y could improve brand engagement and ROI.