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Managing Partner, Global Business Development
See what factors influence Subway performance in the Turkey and how they change over time
See what factors influence Subway performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Turkey
An analysis of Subway' competitors in the Turkey
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Turkey holds a leading market performance at the 99th percentile. This indicates a dominant position in the Cafe & Restaurants industry. Performance peers include Saray Köfte Balık, Ömer Kozan Baklava, Vişne Bademli Kahvaltı, Dede Kebap Steak Kasap, Çiya Sofrası, and Elfida Kahvecim Cafe, all within the same percentile.
Tracks customer happiness, influencing loyalty and brand reputation, driving long-term growth.
Subway's overall customer satisfaction (CSAT) in Turkey is 45%, a 10.7 percentage point increase year-over-year. CSAT varies by region, with Marmara Region showing the highest CSAT (54% with 29.8pp growth) and Aegean Region showing the lowest (22% with -35.6pp decrease). These regional differences highlight areas for targeted improvement.
Reflects spending per visit, vital for revenue insights and pricing strategy effectiveness.
Subway's overall average check in Turkey is 366 TRY, a 26.5% decrease year-over-year. The Aegean Region has the highest average check (450 TRY), while Central Anatolia Region has the lowest (328.9 TRY). The decline indicates potential shifts in customer spending habits or menu preferences.
Indicates market presence and expansion, reflecting brand reach and investment strategy.
Subway has a varied number of outlets across Turkey's regions. The Marmara Region leads with 39 outlets. The Mediterranean Region has 17, the Aegean Region has 11, and Central Anatolia Region has 9. The data helps understand Subway's regional focus and market penetration.
Identifies key rivals, shaping competitive strategy and revealing customer preference overlaps.
Top competitors for Subway in Turkey, based on customer cross-visitation, include McDonald's (10.47%), Burger King (7.85%), Popeyes Louisiana Kitchen (7.33%), Starbucks (7.33%), and Hafiz Mustafa 1864 (5.76%). This highlights fast-food and cafe chains attracting similar customer segments as Subway.
Reveals peak hours, aiding staffing and marketing strategies for optimal resource use.
Subway's peak traffic workload in Turkey occurs between 10:00 AM and 8:00 PM, with the highest traffic workload observed between 2:00 PM and 6:00 PM. This data suggests optimal staffing and promotional timing during these peak hours to maximize customer service and sales.
Shapes targeted messaging and product development based on audience demographics.
Subway's customer base in Turkey consists of Women (93 affinity index) and Men (104 affinity index). Gen Z shows high affinity (297 index), while Gen X (69 index) and Gen Y (57 index) are under-indexed. This reveals that Subway is most popular with Gen Z consumers.