Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Turkey and how they change over time
See what factors influence Subway performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Turkey
An analysis of Subway' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Turkey is at the 52nd percentile, indicating an average market standing. This means Subway's foot traffic is in the middle range compared to other Cafe & Restaurants. Performance peers in similar range: MyTERRACE CAFE & RESTAURANT, Fesleğen Restoran, Jumbo Künefe, Karadeniz Pastanesi, UZUNGÖL ADA RESTOURANT, Monica Kitchen.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Subway's overall CSAT in Turkey is 46%, a significant 11.4 percentage point increase year-over-year. Marmara Region shows the highest CSAT at 57% with a 31.6 percentage point increase, while the Aegean Region has the lowest at 20% with a 40.2 percentage point decrease. This indicates varying customer experiences across regions.
Average check (Avg Check) indicates how much customers spend per visit. Monitoring this KPI helps understand spending habits and optimize pricing strategies.
Subway's overall average check in Turkey is 366 TRY, a 26.5% decrease year-over-year. The Aegean Region has the highest average check at 450 TRY. Central Anatolia Region has the lowest average check at 328.9 TRY. The decrease suggests customers are spending less per visit.
Number of outlets reflects brand's reach and market presence. A larger outlet count can increase brand visibility and accessibility to customers.
Subway has 48 outlets in the Marmara Region, the highest number in Turkey. The Mediterranean Region has 22 outlets, Central Anatolia has 15, Aegean has 13, and Black Sea Region has 2. This distribution shows a concentration of Subway outlets in the Marmara Region.
Competitor analysis identifies key rivals and their customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Subway's top competitors in Turkey based on cross-visitation are McDonald's (10%), Burger King (7.89%), Popeyes Louisiana Kitchen (7.37%), Starbucks (7.37%), and Hafiz Mustafa 1864 (5.79%). This indicates that customers who visit Subway also frequently visit these fast-food and cafe chains.
Traffic workload by hour reveals peak and off-peak times. This insight helps optimize staffing, promotions, and resource allocation for better efficiency.
Subway's traffic workload in Turkey peaks between 10:00 AM and 8:00 PM, with the highest traffic around 6:00 PM (50.99%). Traffic is significantly lower during the early morning hours (0:00 AM - 6:00 AM). This data suggests focusing resources during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Subway's customer base in Turkey shows a high affinity with women (90), indicating they are slightly under-indexed compared to the average consumer. Men are over-indexed (106). Gen X (69) and Gen Y (57) are under-indexed, while Gen Z (297) shows very high affinity, suggesting a strong preference for Subway among this generation.