Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Thailand and how they change over time
See what factors influence Subway performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Thailand
An analysis of Subway' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance (MP) percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Thailand has a Market Performance percentile of 99, indicating a leading position within the Cafe & Restaurants industry. This high percentile suggests that Subway captures a significant share of customer traffic compared to its competitors. Performance peers in the same percentile range include Piano Bar, การาจ คาเฟ่ at ชุมพร - Garage Cafe', Got Seal La Café, S&P, gyuzanmai 牛ざんまい, and New Rose, reflecting a competitive landscape among top brands.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps improve service, retain customers, and identify areas for operational enhancements.
Subway's overall customer satisfaction in Thailand is 63%, a decrease of 2.6 percentage points year-over-year. CSAT varies by region, with Chon Buri Province at 42% (down 11.3pp), Samut Prakan Province at 33% (down 7.8pp), and Phuket Province at 26% (up 10.2pp). The trends suggest a need to address satisfaction issues in Chon Buri and Samut Prakan, while leveraging positive gains in Phuket Province.
Average check (Avg Check) indicates customer spending per visit. Monitoring Avg Check identifies revenue trends and informs pricing and promotional strategies.
Subway's overall average check in Thailand is 287.1 THB, a 22.3% increase year-over-year. Average check varies by location, with Phuket Province at 433.3 THB and Chon Buri Province at 233.3 THB. The upward trend suggests effective pricing or increased order values. Location differences highlight potential market segment variations.
Number of outlets reflects brand reach and expansion. Monitoring outlet distribution informs market penetration and growth strategy effectiveness by location.
Subway has several outlets across Thailand. Samut Prakan Province has the most with 10 outlets. Chon Buri, Nonthaburi, and Phuket Provinces each have 5 outlets. Pathum Thani Province has 3, and Chiang Mai Province has 2 outlets. Krabi, Nakhon Pathom, Khon Kaen, and Chachoengsao Provinces each have 1 outlet. The data reveals Subway’s presence in key provinces.
Competitor analysis reveals competitive landscape. Understanding customer cross-visitation helps refine marketing and identify growth opportunities versus similar brands.
Subway's top competitors in Thailand, based on customer cross-visitation, are Starbucks (7.24%), KFC (6.58%), Café Amazon (6.58%), McDonald's (5.92%), and Burger King (4.61%). This indicates that customers who visit Subway also frequently visit these brands, suggesting similar target audiences or occasions. Subway can leverage this insight for targeted promotions or competitive differentiation.
Traffic workload shows peak hours. Knowing traffic patterns helps optimize staffing, manage inventory, and enhance customer experience during busy times.
Subway's peak traffic workload in Thailand occurs between 10 AM and 6 PM (hod 10-18), with the highest traffic around 12 PM and 1 PM. Traffic gradually increases from 6 AM (hod 6). The data indicates that Subway should prioritize staffing and resources during peak hours to ensure efficient service and customer satisfaction.
Consumer segment insights enable targeted marketing. Understanding demographics such as gender and generation helps tailor marketing and positioning to specific groups.
Subway's consumer base in Thailand has a higher affinity among women (80) and a strong affinity for men (114). Generationally, Gen Z is overrepresented (117), while Gen X (89) and Gen Y (97) are slightly underrepresented relative to the average consumer. This data suggests that Subway's marketing strategies resonate more strongly with Gen Z, and there's an opportunity to enhance engagement with Gen X and Y.