Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Pakistan and how they change over time
See what factors influence Subway performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Pakistan
An analysis of Subway' competitors in the Pakistan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the cafe & restaurants industry.
Subway's market performance in Pakistan is at the 58th percentile, indicating an average/above average market standing. This means Subway captures more foot traffic than 58% of cafe & restaurants brands. Performance peers in the same percentile range include The Big Pizza, Tandoori Stop Lake City, The Lost Tribe, Ajwa Garden Restaurant & Marriage Hall Sahiwal, and Junoon Restaurant.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Subway's overall customer satisfaction in Pakistan is 63%, a slight decrease of 0.1 percentage points year-over-year. Punjab shows the highest satisfaction at 66% with a 1.1 percentage point increase, while Sindh has the lowest at 42% with a 9.9 percentage point decrease. Islamabad Capital Territory has 65% satisfaction, down by 1.4 percentage points.
Average check measures customer spending per visit, crucial for assessing revenue trends and optimizing pricing strategies.
The average check for Subway in Pakistan varies by state. Punjab has the highest average check at 1.9K PKR, while Islamabad Capital Territory has 1.6K PKR, and Sindh has 1.5K PKR. There is no growth value specified for any of the regions. Overall average check data is not available.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
Subway has 60 outlets in Punjab, 21 in Sindh, 15 in Islamabad Capital Territory, 4 in Khyber Pakhtunkhwa, and 2 in Azad Kashmir. Punjab accounts for the majority of Subway's outlets in Pakistan, indicating a strong presence in that region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Subway in Pakistan, based on cross-visitation, are KFC (18.87%), McDonald's (14.02%), Cheezious (8.63%), Domino's Pizza (4.85%), and Broadway Pizza (4.04%). This indicates that a significant portion of Subway's customers also visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Subway's peak traffic workload in Pakistan occurs between 6 PM and 10 PM (hod 18-22), with the highest workload at 62.76% at 9 PM (hod 21). The lowest traffic workload is between 3 AM and 5 AM (hod 3-5), indicating the need for staffing adjustments based on hourly demand.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Subway's consumer base in Pakistan shows a higher affinity among men (index 109) compared to women (index 69). Among generations, Gen Z shows the highest affinity (index 176), followed by Gen X (index 129), and Gen Y (index 91). This suggests that Subway resonates more strongly with Gen Z and men.