Search among the top brands by number of locations
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Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Search among the top brands by number of locations
Available by subscription
Available by subscription
See what factors influence Second Cup Café performance in the Pakistan and how they change over time
See what factors influence Second Cup Café performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Second Cup Café is ahead of most brands
Sample of brands in the same percentile
An analysis of Second Cup Café' competitors in the Pakistan
An analysis of Second Cup Café' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Second Cup Café's market performance is at the 57th percentile in Pakistan's Cafe & Restaurants industry, indicating an average market standing. This means the brand is performing better than some competitors but lagging behind others. Performance peers in the same percentile range include Tim Hortons, Solo Pizza, Pizza King, Shinwari Fort Restaurant, Basil Bistro Restaurant, and CP Five Star.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Second Cup Café's overall customer satisfaction (CSAT) is 72%, up 11 percentage points year-over-year. In Islamabad Capital Territory, CSAT is 76%, while in Punjab it's 73%. This shows positive customer sentiment, with significant improvement in Punjab.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. Monitoring this KPI helps maximize profitability.
The average check for Second Cup Café is 2.7K PKR in Islamabad Capital Territory and 2.4K PKR in Punjab. The data indicates customer spending habits vary by location, with higher spending observed in Islamabad Capital Territory.
Outlet count indicates brand reach and market penetration. Growth in outlet numbers reflects expansion strategy and investment in new markets.
Second Cup Café has 10 outlets in Punjab, 2 in Islamabad Capital Territory, and 1 in Sindh. This distribution shows a concentration of outlets in Punjab, indicating a strategic focus on this region.
Identifying top competitors helps understand the competitive landscape and refine strategies to gain market share and attract customers.
Second Cup Café's top competitors based on customer cross-visitation are KFC (12.97%), McDonald's (9.90%), Cheezious (9.56%), Tehzeeb Bakers (5.80%), and Broadway Pizza (4.44%). This indicates that customers who visit Second Cup Café also frequent these fast-food and bakery chains.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Second Cup Café experiences peak traffic between 6 PM and 10 PM, with the highest workload at 75.55% around 10 PM. Traffic is minimal between 3 AM and 7 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and conversion rates.
Second Cup Café's customer base shows a high affinity towards women (index 96) and men (index 101). Gen X is overrepresented (index 120), while Gen Y is underrepresented (index 85). This suggests targeted marketing towards Gen X could be particularly effective.