Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Indonesia and how they change over time
See what factors influence Subway performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Subway is right in the middle
Sample of brands in the same percentile
An analysis of Subway' competitors in the Indonesia
An analysis of Subway' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Indonesia is at the 49th percentile, indicating a below average/lagging position. This suggests Subway has a smaller share of customer traffic compared to competitors. Performance peers in the same percentile range include Tami Yakitori, Gaskara Coffee & Vibes, Almaz Fried Chicken Perintis Makassar, FORK Bakery and Grill, Richeese Factory Bojongsari, and WARJO - Condet.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Subway's overall customer satisfaction in Indonesia is 66%, a decrease of 4.3 percentage points year-over-year. Satisfaction is higher in Lesser Sunda Islands (84%) with a 17.7 percentage point increase, while Java shows lower satisfaction (65%) with a decrease of 6.3 percentage points. This indicates regional differences in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Subway in Indonesia is 74.2K IDR in Java and 70.2K IDR in Lesser Sunda Islands. There is no growth value for both regions. The overall average check value and delta are null, indicating no available data for comparison.
Outlet count indicates market presence and accessibility, influencing brand reach and customer convenience.
Subway has 91 outlets in Java, 4 in Lesser Sunda Islands, and 1 each in Kalimantan and Sumatra. The majority of Subway's presence is concentrated in Java, suggesting a strategic focus on this region. The number of outlets in other regions is significantly lower.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Subway in Indonesia, based on cross-visitation, are McDonald's (9.31%), Starbucks (7.35%), Pizza Hut (7.35%), KFC (7.11%), and Solaria (4.66%). This indicates that customers who visit Subway also frequently visit these brands, highlighting them as key competitors.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Subway's peak traffic workload in Indonesia occurs between 10 AM and 7 PM, with the highest traffic around 6 PM (60.00%). Traffic is significantly lower during the early morning hours. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Subway's consumer base in Indonesia shows a high affinity among women (80% affinity index) and Gen X (160% affinity index). Men are overrepresented (126% affinity index). Gen Y is slightly overrepresented (103% affinity index), while Gen Z is underrepresented (67% affinity index). This suggests targeted marketing towards women and Gen X could be effective.