Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Subway performance in the France and how they change over time
See what factors influence Subway performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the France
An analysis of Subway' competitors in the France
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals competitive strength and customer preference, vital for strategic decision-making and investment prioritization.
Subway's Market Performance in France is at the 99th percentile, making it a leading brand in the Cafe & Restaurants industry. This high percentile shows strong brand presence and customer preference relative to competitors like Sushi Shop, Crescendo Restaurant, Amorino Gelato, Pitaya Thaï Street Food, Bistro Régent, and Chamas Tacos, which are in the same percentile range.
Customer Satisfaction reflects brand perception, impacting loyalty and advocacy, crucial for sustained growth and positive brand image.
Subway's overall Customer Satisfaction in France is 64%, experiencing a decrease of 1.8 percentage points year-over-year. This indicates a need to investigate potential factors affecting customer perception to enhance satisfaction levels. Satisfaction remained at 64% for Metropolitan France.
Average Check tracks spending per customer, influencing revenue and profitability, essential for financial health and pricing strategies.
The Average Check for Subway in France is 15.80 EUR, showing a 4.70% increase compared to the previous year. This indicates customers are spending slightly more per visit. Average check remained at 15.80 EUR in Metropolitan France.
Outlet count indicates market reach, influencing accessibility and brand visibility, crucial for expansion and customer convenience.
Subway has 342 outlets in Metropolitan France. This number indicates the extent of Subway's physical presence and accessibility within the region, important for brand visibility and market penetration.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts, essential for market positioning.
The top competitors for Subway in France, based on customer cross-visitation, are McDonald's (17.39%), Burger King (7.12%), KFC (5.55%), Quick (2.87%), and Buffalo Grill (2.56%). This data shows where Subway customers also spend their money.
Traffic Workload patterns reveal peak hours, enabling staffing optimization and resource allocation, crucial for operational efficiency.
Subway's peak traffic workload in France occurs between 11 AM and 8 PM, with the highest traffic around 12-1 PM. The lowest traffic is between 1 AM and 7 AM. This shows when Subway is busiest and when staffing is most important.
Consumer segments guide targeted marketing, optimizing messaging and channel selection, crucial for engagement and ROI maximization.
Subway in France attracts 102% women vs 98% men. Generation Z (172%) and Generation Y (121%) have higher affinity and Gen X (52%) have significantly lower affinity compared to the average consumer. These insights into gender and generational preferences are important.