Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Search among the top brands by number of locations
Search among the top brands by number of locations
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Colombia
An analysis of Subway' competitors in the Colombia
See what factors influence Subway performance in the Colombia and how they change over time
See what factors influence Subway performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Subway in Colombia holds a leading market performance, ranking in the top 1% within the Cafe & Restaurants industry. This percentile indicates a strong competitive position, suggesting high customer preference and brand recognition compared to peers like Papa al kilo, Bonamesa Restaurant, HOME PIZZAS, Parrilla Gourmet Restaurant, La Salchipaperia DC Bosa, and Astoria.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue.
Subway's overall customer satisfaction in Colombia is 58%, a 4.1 percentage point increase year-over-year. There are regional differences, with RAP (Especial) Central showing the highest CSAT (62%) and growth, while RAP Pacífico saw a significant decrease. Monitoring these regional variations can help tailor strategies.
Average check indicates spending per transaction, crucial for revenue insights and understanding customer purchasing behavior.
The average check for Subway in Colombia is 32.4K COP, up 11.2% year-over-year, indicating customers are spending more per visit. RAP (Especial) Central has the highest average check at 33.9K COP. Focus on strategies to increase average check in lower-performing regions.
Number of outlets reflects brand reach and market penetration, influencing accessibility and customer convenience.
Subway has 88 outlets in RAP (Especial) Central, demonstrating its strongest presence in that region. RAP del Agua y la Montaña, RAP Pacífico, RAP Gran Santander, RAP Eje Cafetero and RAP Caribe have fewer outlets. Expanding strategically could increase market share.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Subway in Colombia, based on cross-visitation, are Crepes & Waffles (8.57%), McDonald's (6.67%), KFC (6.35%), El Corral (5.40%), and Domino's Pizza (4.76%). Understanding why Subway customers also visit these brands can help refine offerings and marketing.
Traffic workload shows peak hours, enabling efficient staffing, resource allocation, and optimized customer service.
Subway in Colombia experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 1:00 PM (53.24%). Traffic is lowest in the early morning hours (0:00 AM to 5:00 AM). Staffing and promotions should align with these peak and off-peak hours.
Consumer segment analysis informs targeted marketing, messaging, and product development based on demographic characteristics.
Women show higher affinity (92%) to Subway in Colombia, while men show affinity of 106%. Gen X shows very high affinity (188%), while Gen Y (88%) and Gen Z (45%) are less represented. Tailoring marketing strategies to these preferences can increase engagement.