Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Colombia and how they change over time
See what factors influence Subway performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Subway is ahead of most brands
Sample of brands in the same percentile
An analysis of Subway' competitors in the Colombia
An analysis of Subway' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Colombia is at the 73rd percentile, indicating an above-average market standing. This means Subway outperforms many competitors in attracting customers. Performance peers include Hamburguesas Pecado Capital, Delirio Exquisito, Astoria, Game Over Resto Bar, Bruder, and Belisario, all within the same percentile.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals brands that attract similar customer segments.
The top competitors for Subway in Colombia, based on cross-visitation, are Crepes & Waffles (9.15%), McDonald's (7.84%), KFC (5.56%), Domino's Pizza (4.90%), and Frisby (4.58%). These brands attract a significant portion of Subway's customer base.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and minimizes customer wait times.
Subway in Colombia experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 1:00 PM (52.23%). Traffic is lowest between 1:00 AM and 5:00 AM, indicating the need for adjusted operational strategies during these hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Subway in Colombia shows a high affinity with women (87%), indicating they are overrepresented among Subway's customers. Men are also overrepresented (112%). Gen X (118%) and Gen Y (125%) also show high affinity, suggesting these generations are strongly represented among Subway's customer base.