Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Subway performance in the Colombia and how they change over time
See what factors influence Subway performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Subway' competitors in the Colombia
An analysis of Subway' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafe & Restaurants
Market Performance percentile as brand’s share of foot traffic, reveals competitive strength and customer preference in the industry.
Subway's Market Performance in Colombia is in the top 1% , placing it as a leading brand. This indicates a strong market presence and high customer preference compared to its peers like Restaurante & Cafe Saira, Restaurante el universo del principito, Mojitos Medellin, Astoria, Toro McCoy, and CINCO ESQUINAS.
CSAT measures customer happiness. Tracking CSAT helps improve service, retain customers, and boost brand loyalty for sustainable growth.
Subway's overall customer satisfaction in Colombia is 52%, a 6.2pp increase year-over-year. Satisfaction varies by region, with RAP del Agua y la Montaña and RAP (Especial) Central showing the highest satisfaction (57%), while RAP Pacífico has the lowest (37%). This suggests regional differences in customer experience.
Average check reveals customer spending habits. Analyzing trends helps optimize pricing, promotions, and menu offerings to boost revenue.
The average check for Subway in Colombia is 32.1K COP, a 7.1% increase year-over-year. Regional variations exist, with RAP del Agua y la Montaña having the highest average check (34.2K COP) and RAP Pacífico having the lowest (27.9K COP). The average check demonstrates the impact of customer spending.
Outlet count indicates brand reach. Monitoring expansion helps assess market penetration and growth potential in different regions.
Subway has a varying number of outlets across Colombia. RAP (Especial) Central has the highest number of outlets (90), while RAP Eje Cafetero has the fewest (11). This distribution reveals the brand's strategic focus in different regions.
Competitive analysis identifies key rivals. Monitoring cross-visitation helps refine strategies and strengthen market position against competitors.
Subway's main competitors in Colombia, based on cross-visitation, are Crepes & Waffles (11.30%), KFC (6.69%), Juan Valdez Café (6.28%), El Corral (5.86%), and McDonald's (5.86%). This shows customers who visit Subway also frequent these brands.
Traffic workload highlights peak hours. Understanding these patterns helps optimize staffing, promotions, and resource allocation for efficiency.
Subway's traffic workload in Colombia varies throughout the day. Peak hours are between 12:00 PM and 6:00 PM, with the highest traffic workload around 1:00 PM (53.82). Traffic workload is lowest in the early morning hours, showing traffic patterns.
Consumer segments reveal audience demographics. Understanding gender and generational mix helps tailor marketing for maximum impact.
Subway's consumer base in Colombia shows a higher affinity among women (89% index) and over-indexed with Gen X (107% index) and Gen Y (121% index). This indicates that women are overrepresented in their customer base.