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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Frisby performance in the Colombia and how they change over time
See what factors influence Frisby performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Frisby is in the top 16% of brands
Sample of brands in the same percentile
An analysis of Frisby' competitors in the Colombia
An analysis of Frisby' competitors in the Colombia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Frisby's market performance is at the 84th percentile in Colombia's Cafe & Restaurants industry, indicating an above-average market standing. This means Frisby outperforms many competitors in attracting customers. Performance peers in the same percentile range include Topping Burgers, Morena Tropical Gastro Bar, and Pizza Hut.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Frisby's top competitors based on customer cross-visitation are Crepes & Waffles (10.33%), McDonald's (5.63%), and Qbano (5.26%). This indicates that customers who visit Frisby also frequently visit these brands, highlighting direct competition for customer traffic.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Frisby experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic at 1:00 PM (64.14%) and 2:00 PM (64.25%). This data helps optimize staffing and resource allocation during peak hours to enhance customer service.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographic groups for better engagement.
Frisby's customer base shows a high affinity for women (73% affinity index) and men (125% affinity index). Among generations, Gen X shows a high affinity (122%), while Gen Y (95%) and Gen Z (82%) are under-indexed. This suggests marketing should consider gender and generational preferences.