Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Madero is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Madero performance in the Brazil and how they change over time
See what factors influence Madero performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Madero' competitors in the Brazil
An analysis of Madero' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
Madero is a leading brand in Brazil's Cafe & Restaurants industry, securing its position in the top 1% based on foot traffic. This indicates strong customer preference and competitive advantage. Performance peers within the same top tier include Restaurante Marius Degustare, Frango Assado, Pizzaria, Cabana Burger, Nazo Japanese Food, and MiniKalzone.
Customer Satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, influencing repeat business and positive word-of-mouth.
Madero's overall CSAT stands at 58%, a slight decrease of 0.3pp year-over-year. Regional CSAT varies, with the North Region showing the lowest satisfaction (23% with a -39.5pp decrease) and the Central-West Region showing the highest satisfaction (63% with a -1.6pp decrease). The Southeast Region shows an increase in customer satisfaction of 2.6pp
Average Check is crucial for understanding spending habits and revenue trends, reflecting menu pricing and customer purchasing power.
Madero's overall Average Check is 96.9 BRL, a 6.5% increase year-over-year, suggesting customers are spending more per visit. The North Region leads with an average check of 109.4 BRL. The South Region shows the lowest average check of 88.6 BRL.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation across regions.
Madero has 107 outlets in the Southeast Region, the highest number among all regions in Brazil. The South Region has 54 outlets, followed by the Central-West Region with 16, the Northeast Region with 8, and the North Region with 3. This distribution reflects strategic focus on specific regions.
Analyzing competitors reveals market dynamics and customer preferences, helping refine strategies and identify competitive advantages for Madero.
Madero's top competitors based on cross-visitation are McDonald's (17.49%), Outback Steakhouse (8.89%), Coco Bambu (6.52%), Burger King (6.44%), and Niigata Sushi Vila Leopoldina (3.71%). This indicates that customers who visit Madero also frequent these establishments.
Traffic Workload highlights peak operational hours, enabling optimized staffing and resource allocation for efficient service delivery.
Madero experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest activity around 8:00 PM (58.83%) and 9:00 PM (59.24%). Traffic is minimal between midnight and 7:00 AM. This data informs staffing and operational strategies.
Consumer segments enable targeted marketing and personalized experiences, enhancing brand engagement and maximizing ROI through tailored campaigns.
Madero's customer base shows an over-representation of men (114 affinity) and Gen X (157 affinity). There is an under-representation of women (84 affinity), Gen Y (84 affinity), and Gen Z (82 affinity). This data shows affinity indexes and not absolute customer counts.