Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Madero performance in the Brazil and how they change over time
See what factors influence Madero performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Madero' competitors in the Brazil
An analysis of Madero' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Madero is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Madero's market performance is at the 74th percentile, indicating an average/above average position in Brazil's Cafe & Restaurants industry. This suggests a solid market standing relative to competitors. Performance peers in the adjacent percentile range include Pizzaria, The Best Açaí, and Cabana Burger.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Madero's overall CSAT is 64%, a 5.2 percentage point increase year-over-year, indicating improved customer happiness. The Southeast Region shows the highest CSAT at 67%, while the North Region has the lowest at 33%. This suggests regional variations in customer experience.
Average check reveals how much customers spend per visit, influencing revenue and profitability.
Madero's overall average check is 98.7 BRL, a 9.7% increase year-over-year, suggesting customers are spending more per visit. The Southeast Region has the highest average check at 101 BRL. This indicates regional differences in spending habits.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Madero has 116 outlets in the Southeast Region, the highest number, indicating a strong presence there. The North Region has only 3 outlets, suggesting a limited presence. This highlights regional variations in Madero's market coverage.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Madero's top competitors based on cross-visitation are McDonald's (16.66%), Outback Steakhouse (7.71%), and Burger King (5.68%). This indicates that customers who visit Madero also frequently visit these fast-food and casual dining chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Madero experiences peak traffic between 11 AM and 10 PM, with the highest workload around 8 PM (59.08%). This suggests that Madero is busiest during lunch and dinner hours, requiring adequate staffing during these times.
Consumer segments help tailor marketing, improving engagement and ROI by understanding audience demographics.
Women are overrepresented among Madero's consumers (86% affinity). Gen X shows high affinity (145%), while Gen Z is underrepresented (72%). This suggests targeted marketing towards Gen X women may be particularly effective.