Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Giraffas performance in the Brazil and how they change over time
See what factors influence Giraffas performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Giraffas' competitors in the Brazil
An analysis of Giraffas' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Giraffas is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Giraffas holds a market performance percentile of 78 in Brazil's Cafe & Restaurants industry, placing it in the average/above average range. This indicates a solid market standing relative to competitors like Cabana Burger, MiniKalzone, and Madero, which are in a similar percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Giraffas' overall customer satisfaction in Brazil is 77%, a significant 24.4 percentage point increase year-over-year. The North and Southeast regions show the highest satisfaction at 81%. This indicates strong positive customer sentiment across most regions.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Giraffas in Brazil is 58.1 BRL, a 15.3% increase year-over-year. The North Region has the highest average check at 59.4 BRL. This suggests customers are spending more per visit compared to the previous year.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Giraffas has the most outlets in the Southeast Region (150), followed by the Central-West Region (125). This distribution highlights the brand's stronger presence in these regions compared to the North, Northeast and South.
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Giraffas, based on customer cross-visitation, are Espetinho do Manoel (18.67%), Novo Crioula (12.32%), Restaurante Mandacaru brs (12.05%), No Ponto Petiscaria (11.83%), and Kika Lanches (11.66%). This indicates shared customer interest with these brands.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Giraffas experiences peak traffic workload between 10:00 and 21:00, with the highest activity around 12:00-17:00. This data suggests the need for optimized staffing and resource allocation during these peak hours to ensure efficient service.
Understanding consumer segments informs targeted marketing and positioning strategies, maximizing engagement.
Giraffas' customer base shows a slightly higher affinity among women (109) compared to men (91). Gen X shows the highest affinity (127), while Gen Z is under-indexed (53). This suggests targeted marketing towards Gen X and strategies to engage Gen Z.