Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Giraffas performance in the Brazil and how they change over time
See what factors influence Giraffas performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Giraffas' competitors in the Brazil
An analysis of Giraffas' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Giraffas is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Giraffas holds a leading position in Brazil's Cafe & Restaurants industry with a 99th percentile market performance. This indicates high foot traffic and strong customer preference compared to peers like Mundo Animal Lanchonete Temática, Subway, Bob's, Mania de Churrasco! Prime Steak & Burger, and MiniKalzone who are within the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, directly influencing loyalty, repeat business, and positive word-of-mouth.
Giraffas boasts a 76% overall CSAT score in Brazil, a significant 34.5 percentage point increase year-over-year. The Southeast region exhibits the highest CSAT at 80%, while the Northeast region shows the lowest at 64%. This indicates generally high customer satisfaction with opportunities for improvement in the Northeast region.
Average check is crucial for understanding revenue per transaction, guiding pricing strategies, and assessing customer spending habits.
Giraffas' overall average check is 56.9 BRL, up 11.3% year-over-year. The Central-West region has the highest average check at 58.3 BRL, while the Northeast region has the lowest at 52.6 BRL. This suggests varying spending habits across different regions in Brazil.
Outlet count indicates brand reach and market presence. Expansion strategies can be informed by regional outlet distribution.
Giraffas has the highest number of outlets in the Southeast region (143), followed by the Central-West region (121). The North region has the fewest outlets (26). This distribution reflects Giraffas' stronger presence in the Southeast and Central-West regions of Brazil.
Identifying top competitors helps understand market dynamics, competitive threats, and opportunities for differentiation and strategic positioning.
Giraffas' customers also frequently visit Espetinho do Manoel (15.24%), Novo Crioula (10.05%), Restaurante Mandacaru brs (9.83%), No Ponto Petiscaria (9.65%), and Kika Lanches (9.52%). These brands represent key competitors for Giraffas in Brazil's Cafe & Restaurants industry.
Analyzing traffic workload by hour reveals peak traffic times, enabling efficient staffing and resource allocation to maximize sales.
Giraffas experiences peak traffic workload between 10:00 and 21:00, with the highest workload occurring between 12:00 and 19:00. Traffic significantly decreases after 21:00, indicating the need to adjust staffing levels accordingly.
Analyzing consumer segments informs targeted marketing, product development, and service personalization, improving engagement and brand affinity.
Giraffas sees a high affinity with women (107 index) and Gen X (108 index), who are over-represented among its customers. Gen Z (51 index) is under-represented. Marketing should take into account these factors.