Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Austria and how they change over time
See what factors influence Subway performance in the Austria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Austria
An analysis of Subway' competitors in the Austria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference within the industry.
Subway's market performance in Austria is leading with a percentile of 99, indicating a leading market position. This means Subway captures a significant portion of customer traffic compared to its peers. Performance peers include Restaurant Vienne/OnurChefs, Landzeit, Figlmüller, Aida, ROLLERCOASTERRESTAURANT Vienna, and Gerstner K. u. K. Hofzuckerbäcker, all within a similar percentile range.
CSAT reflects customer happiness, impacting loyalty and brand perception. High CSAT often correlates with repeat business and positive word-of-mouth.
Subway Austria's overall CSAT is 86%, a 4.1 percentage point increase year-over-year. Styria shows the highest CSAT at 95%, while Tyrol has the lowest at 72%. This indicates strong customer satisfaction overall, with regional variations requiring attention in Tyrol.
Average check indicates how much customers spend per visit, influencing revenue. Monitoring it helps optimize pricing and promotional strategies.
The average check for Subway in Austria is 13.3 EUR, an increase of 8.1% year-over-year. Salzburg has the highest average check at 34.3 EUR. This suggests that customers are spending slightly more per visit, contributing to increased revenue.
Outlet count reflects brand reach and market presence. More outlets can mean greater convenience and brand visibility for customers.
Subway has a varying number of outlets across Austrian states. Styria, Tyrol, and Salzburg, and Lower Austria each have 5 outlets. This distribution indicates a solid presence across multiple regions, with opportunity for expansion in areas with fewer outlets.
Competitor analysis helps a brand understand its position and customer preferences. It informs strategies to attract and retain customers.
Subway's top competitors in Austria, based on cross-visitation, are McDonald's (16.67%), KFC (6.30%), Burger King (4.07%), Le Burger (2.96%), and Vapiano (2.96%). McDonald's has significantly higher cross-visitation, indicating it captures a large share of Subway's potential customer base.
Traffic workload by hour reveals peak times, allowing staffing and resource allocation for better customer experience.
Subway in Austria experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest workload at 12:00 PM. Traffic is lowest between 4:00 AM and 6:00 AM. Staffing should be optimized to handle peak hours efficiently.
Understanding consumer segments helps tailor marketing. Gender and generation affinity reveals preferences, influencing targeted promotions.
Subway in Austria shows a higher affinity with women (92%) and significantly higher affinity among Gen Z (202%) and Gen Y (119%). This suggests marketing efforts should focus on Gen Z and Gen Y, while slightly tailoring offerings to be more appealing to women.
