Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Austria and how they change over time
See what factors influence Subway performance in the Austria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 25% of brands
Sample of brands in the same percentile
An analysis of Subway' competitors in the Austria
An analysis of Subway' competitors in the Austria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's Market Performance in Austria is at the 75th percentile, indicating an average/above average market standing. This means Subway outperforms 75% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include ROLLERCOASTERRESTAURANT Vienna, Figlmüller, and Le Burger.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Subway's overall CSAT in Austria is 86%, a 3.6 percentage point increase year-over-year, indicating improved customer happiness. Styria shows the highest CSAT at 95%, while Tyrol has the lowest at 74%. The CSAT trend shows fluctuations between 80.54% and 93.33% during the reporting period.
Average Check reveals how much customers spend per visit, influencing revenue and profitability strategies.
The overall Average Check for Subway in Austria is 13.30 EUR, an 8.1% increase year-over-year, suggesting customers are spending more per visit. Salzburg has the highest Average Check at 34.30 EUR. The average check fluctuated between 12.60 EUR and 13.88 EUR during the reporting period.
Outlet count indicates brand reach and market presence, affecting accessibility and brand visibility.
Subway has a varying number of outlets across Austrian states. Styria, Tyrol, Salzburg and Lower Austria each have 5 outlets, representing the highest concentration. Burgenland has the fewest with 2 outlets, indicating a smaller presence in that region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor for Subway in Austria, with a cross-visitation rate of 16.42%. KFC follows with 6.34%, then Burger King at 4.10%. Le Burger and Vapiano share a cross-visitation rate of 2.99%. This indicates that a significant portion of Subway customers also visit McDonald's.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Subway's traffic workload in Austria peaks between 11 AM and 5 PM, with the highest workload at 12 PM (54.17%). Traffic is significantly lower during early morning hours, with minimal activity between 4 AM and 6 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for better engagement.
Subway's customer base in Austria shows a high affinity towards women (91 index) and men (106 index). Gen Z shows very high affinity (205 index), Gen Y also over-indexed (120 index), while Gen X is under-indexed (81 index). This suggests targeted marketing towards Gen Z and Gen Y could be effective.