Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Austria and how they change over time
See what factors influence Burger King performance in the Austria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Austria
An analysis of Burger King' competitors in the Austria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Austria is at the 81st percentile, indicating an above-average market position. This means Burger King outperforms many competitors in attracting customers. Performance peers in the same range include ROLLERCOASTERRESTAURANT Vienna, Figlmüller, and Schweizerhaus.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Burger King's overall customer satisfaction in Austria is 67%, a 13.8 percentage point increase year-over-year. Styria shows the highest CSAT at 84%, while Carinthia has the lowest at 62%. This indicates a generally positive trend in customer perception, with regional variations.
Average check reveals spending habits, crucial for revenue forecasting and menu optimization. Monitoring this KPI helps tailor offerings to customer budgets.
The overall average check for Burger King in Austria is 17.90 EUR, a 5.7% increase year-over-year. Vorarlberg has the highest average check at 25.20 EUR. This suggests customers are spending slightly more per visit compared to the previous year.
Outlet count indicates market reach and brand accessibility. A broad network enhances convenience and brand visibility for potential customers.
Burger King has the most outlets in Lower Austria (20), followed by Styria (6). Carinthia and Upper Austria each have 5 outlets. This distribution shows a concentration of Burger King locations in specific regions of Austria.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
McDonald's is Burger King's top competitor in Austria, with a cross-visitation rate of 23.86%. Other competitors include Mayer am Nussberg (6.04%), Gasthaus Blaue Goas (5.10%), Pfarrwirt (4.32%), and Liebstöckl-Restaurant & Catering (3.85%).
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Burger King's peak traffic workload in Austria occurs between 12:00 and 18:00, with the highest workload at 13:00 (66.41). Traffic is lowest between 01:00 and 06:00. This data helps optimize staffing levels throughout the day.
Consumer segment analysis enables targeted marketing. Understanding demographics and preferences allows for tailored campaigns and product positioning.
Burger King's customer base in Austria shows a higher affinity among women (75%) and men (116%). Gen X (108%) and Gen Y (104%) also show high affinity, while Gen Z (83%) is under-indexed. This suggests marketing should consider the preferences of Gen X/Y and male customers.