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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Austria and how they change over time
See what factors influence Burger King performance in the Austria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Austria
An analysis of Burger King' competitors in the Austria
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows Burger King's share of customer traffic, vital for gauging its competitive strength and popularity in Austria.
Burger King's Market Performance in Austria is at the 99th percentile, indicating a leading position. This means Burger King captures a significantly high share of customer traffic compared to other Cafe & Restaurants brands. Performance peers in a similar range include KFC, L'Osteria, McDonald's, Vapiano, Schweizerhaus and Le Burger.
Customer Satisfaction reflects brand loyalty and service quality, influencing repeat business and positive word-of-mouth, thus revenue.
Burger King's overall customer satisfaction in Austria is 65%, a 13.4 percentage point increase year-over-year. Satisfaction varies by region, with Styria at 83% and Carinthia at 59%. This shows strong improvement in customer perception, although regional disparities suggest opportunities for targeted service enhancements.
Average Check reveals how much customers spend per visit, indicating menu pricing effectiveness and customer spending habits.
The overall average check for Burger King in Austria is 17.90 EUR, reflecting a 5.7% increase year-over-year. Vorarlberg has the highest average check at 25.20 EUR. This indicates increased spending per customer, potentially due to price adjustments or changes in order patterns.
Outlet numbers indicate market presence and accessibility, critical for brand visibility and serving a broad customer base.
Burger King has 20 outlets in Lower Austria, the highest concentration. Styria has 6, Carinthia and Burgenland each have 4, while Vorarlberg, Tyrol and Salzburg each have 2 outlets. This distribution shows a strategic focus on Lower Austria.
Competitor analysis shows who else customers consider, informing competitive strategies to attract and retain clientele.
McDonald's is the most frequently visited competitor by Burger King customers (23.79% cross visitation). Other competitors include Mayer am Nussberg (6.03%), Gasthaus Blaue Goas (5.09%), Pfarrwirt (4.30%), and Liebstöckl-Restaurant & Catering (3.83%).
Traffic workload by hour shows peak and off-peak times, enabling optimal staffing and resource allocation for customer satisfaction.
Burger King's busiest hours in Austria are between 12:00 PM and 6:00 PM, peaking around 1:00 PM. Traffic is lowest in the early morning hours. This data allows for optimizing staffing and resource allocation to meet customer demand efficiently.
Consumer segments help tailor marketing to specific groups, increasing engagement and optimizing marketing ROI, with gender and generation.
Burger King's customer base in Austria shows high affinity with women (76%, Affinity Index of 76) and men (114%, Affinity Index of 114). Generation X (108, Affinity Index of 108) and Generation Y (104, Affinity Index of 104) also show high affinity.