Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Vapiano performance in the Austria and how they change over time
See what factors influence Vapiano performance in the Austria and how they change over time
Available by subscription
Available by subscription
An analysis of Vapiano' competitors in the Austria
An analysis of Vapiano' competitors in the Austria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Vapiano is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's foot traffic share in the industry.
Vapiano, with a market performance of 99 in Austria, is a leading brand (top 1%). This high percentile signifies strong customer preference and a dominant market presence compared to peers like L'Osteria, Schweizerhaus, Burger King, Le Burger, KFC and ROLLERCOASTERRESTAURANT Vienna.
Customer satisfaction (CSAT) reflects brand perception and loyalty, influencing repeat business and word-of-mouth referrals.
Vapiano's overall CSAT in Austria is 76%, a 9.1pp increase year-over-year, indicating improved customer sentiment. Styria shows the highest CSAT (83%), while Tyrol (76%) and Lower Austria (74%) experienced slight decreases. CSAT has fluctuated between 71.46 and 81.65 during the reporting period.
Average check (Avg Check) indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing behavior.
Vapiano's overall average check in Austria is 19.4 EUR, a 0.9% decrease year-over-year. Tyrol has the highest average check (20.9 EUR), while Styria has the lowest (16.5 EUR). Average check fluctuated between 18.92 EUR and 19.85 EUR during the reporting period.
Number of outlets reflects brand reach and accessibility, impacting market penetration and customer convenience.
Vapiano has a limited presence in Austria, with 2 outlets in Tyrol and 1 each in Styria and Lower Austria. This distribution indicates a concentrated presence in specific regions of the country.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Vapiano's top competitors in Austria, based on customer cross-visitation, include McDonald's (9.51%), Le Burger (4.60%), Demel (2.69%), Figlmüller (2.69%), and Sacher (2.38%). McDonald's shows significantly higher cross-visitation.
Traffic workload by hours reveals peak operational demands, optimizing staffing and resource allocation for better service efficiency.
Vapiano's traffic workload in Austria peaks between 11 AM and 8 PM, with the highest activity around 1 PM (65.07%). There is no traffic between 11 PM and 10 AM. This indicates the need for optimal staffing during peak hours.
Understanding consumer segments enables targeted marketing, tailoring campaigns to resonate with specific demographics and preferences.
Vapiano's customer base in Austria shows a higher affinity among women (115 index) compared to men (91 index). Gen Z shows the highest affinity (156 index), followed by Gen Y (112 index), while Gen X is under-indexed (89 index).