Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Austria and how they change over time
See what factors influence KFC performance in the Austria and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Austria
An analysis of KFC' competitors in the Austria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference through foot traffic share in a competitive industry landscape.
KFC's market performance in Austria is leading, scoring in the top 1% within the Cafe & Restaurants industry. This high percentile indicates strong customer preference and competitive strength. Peers in a similar position include McDonald's, Burger King, L'Osteria, Vapiano, Schweizerhaus and Le Burger.
Customer satisfaction is a key indicator of brand loyalty and service quality, directly influencing repeat business and positive word-of-mouth.
KFC's overall customer satisfaction in Austria is at 80%, a significant increase of 25.8 percentage points year-over-year. Satisfaction varies by region, with Lower Austria showing the highest CSAT at 87%. A dynamic decline in CSAT is observed from May (83.27%) to July (74.58%) 2025.
Average check reflects customer spending habits and pricing strategy effectiveness, crucial for revenue optimization and profitability.
The overall average check for KFC in Austria is 16.3 EUR, showing a decrease of 9.4% compared to the previous year. Tyrol has the highest average check at 25 EUR. Average check varied dynamically from 14.78 EUR in May to 18.40 EUR in July 2025.
Outlet count indicates brand presence and market reach, impacting accessibility and overall revenue potential in different regions.
KFC has a varying number of outlets across Austria, with Lower Austria leading with 4 outlets. Styria, Carinthia and Upper Austria each have 2 outlets. Tyrol and Burgenland each have 1 outlet. Outlet distribution shows KFC's regional focus.
Competitive analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve customer retention.
The top competitors for KFC in Austria, based on customer cross-visitation, are McDonald's (21.08%), Burger King (6.73%), Kaiser's – Kaiser'schmarrn (2.99%), Le Burger (2.84%), and Subway (2.54%). McDonald's has a significantly higher cross-visitation rate, highlighting its strong market presence.
Understanding traffic patterns helps optimize staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Traffic workload for KFC in Austria varies throughout the day, peaking between 11:00 and 19:00, with the highest traffic at 13:00 (65.49%). Traffic is minimal during the night, indicating concentrated business hours during lunch and dinner times.
Understanding consumer segments allows for tailored marketing, improving engagement and brand resonance with specific demographic groups.
KFC's consumer base in Austria shows a higher affinity among women (affinity index 66) and over-representation among Gen Y (128) and Gen Z (133). These generations exhibit a stronger inclination towards the brand.