Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Austria and how they change over time
See what factors influence McDonald's performance in the Austria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Austria
An analysis of McDonald's' competitors in the Austria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
McDonald's Austria is in the top 1% (100th percentile), a leading position indicating a strong market presence. This reflects high customer preference compared to competitors like ROLLERCOASTERRESTAURANT Vienna, Schweizerhaus and Vapiano.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's Austria has an overall CSAT of 43%, a decrease of 1.8 percentage points year-over-year. Carinthia shows the highest CSAT (63%), while Burgenland has 50%. The trend shows fluctuations between 40.69% and 45.07%.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and profitability strategies.
The average check for McDonald's Austria is 15.8 EUR, a 5.4% increase year-over-year. Salzburg has the highest average check (17.3 EUR). The average check fluctuated between 15.03 EUR and 16.04 EUR.
Outlet count reflects market reach and brand accessibility, influencing market share and customer convenience.
McDonald's Austria has the most outlets in Lower Austria (38), followed by Upper Austria (30) and Styria (27). Burgenland and Vorarlberg have the fewest, with 6 each, indicating varied regional presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Burger King is the top competitor for McDonald's Austria, with a cross-visitation rate of 6.06%. KFC follows at 2.81%. Le Burger, Noodle King and L'Osteria have lower cross-visitation rates, suggesting less direct competition.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's Austria experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (71.04%). Traffic is lowest between 3:00 AM and 5:00 AM, indicating overnight lulls.
Consumer segment insights enable targeted marketing, tailoring strategies to specific demographics for improved engagement.
Women show a high affinity (80%) towards McDonald's, while men are over-indexed (113%). Gen Y is over-indexed (104%), while Gen Z is under-indexed (91%), suggesting varied generational preferences.