Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Austria and how they change over time
See what factors influence McDonald's performance in the Austria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Austria
An analysis of McDonald's' competitors in the Austria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Austria is in the top 1% of brands, indicating a leading market position. This high percentile reflects a strong competitive advantage and significant customer preference compared to peers like Subway, Burger King, and KFC.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies and market positioning.
Burger King is the top competitor for McDonald's in Austria, with a cross-visitation rate of 6.03%. KFC, L'Osteria, Le Burger and Vapiano also attract McDonald's customers, but to a lesser extent.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
McDonald's in Austria experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest activity around 5:00 PM. The lowest traffic is between 2:00 AM and 5:00 AM.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand affinity.
McDonald's in Austria shows a higher affinity among men (114) compared to women (78). Gen X (108) shows a slightly higher affinity compared to Gen Y (95) and Gen Z (92).
