Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Austria and how they change over time
See what factors influence McDonald's performance in the Austria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Austria
An analysis of McDonald's' competitors in the Austria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's Austria holds a leading market performance at the 99th percentile. This indicates a strong market presence, signifying that it captures a substantial portion of customer traffic within the Cafe & Restaurants sector. Competitors like KFC, Burger King, L'Osteria, Vapiano, and Le Burger are within a similar percentile range.
Customer satisfaction reflects brand perception and loyalty. Tracking it identifies areas for improvement and benchmarks against competitors.
McDonald's Austria has an overall customer satisfaction (CSAT) of 43%, a decrease of 2 percentage points year-over-year. Carinthia shows the highest CSAT at 62% with a growth of 4.1pp, while other states like Burgenland, Tyrol and Lower Austria experienced decline. This indicates varying regional customer experiences.
Average check indicates customer spending per visit. Monitoring it informs pricing strategies and identifies revenue growth opportunities.
The average check for McDonald's Austria is 15.8 EUR, a 5.4% increase year-over-year. Salzburg has the highest average check at 17.3 EUR. This suggests customers are spending slightly more per transaction than the previous year, with regional differences in spending habits.
Outlet count reflects brand reach and market penetration. Tracking it shows expansion progress and geographic distribution.
McDonald's Austria has the most outlets in Lower Austria (38), followed by Styria (27) and Upper Austria (22). This distribution indicates the brand's established presence across various regions, with a concentration in Lower Austria.
Competitor analysis reveals shared customer base. Identifying overlapping audiences informs competitive strategies and marketing efforts.
Burger King is the top competitor for McDonald's in Austria, with a cross-visitation rate of 6.05%. KFC follows at 2.81%. Le Burger, Noodle King, and L'Osteria also share a portion of McDonald's customer base. This suggests a competitive landscape where customers frequent multiple fast-food and restaurant chains.
Traffic workload by hours shows peak operational times. Identifying busy periods informs staffing and resource allocation strategies.
McDonald's Austria experiences peak traffic between 11 AM and 7 PM, with the highest workload at 1 PM (70.61). Traffic is lowest during the early morning hours (2 AM to 5 AM). This workload distribution can inform staffing and operational decisions to optimize service during peak times.
Understanding consumer segments helps tailor marketing. Gender and generation insights enable targeted campaigns and improved brand affinity.
McDonald's Austria customers show high affinity for women (80%) and men (112%). Gen X are indexed at 99, Gen Y are indexed at 104 and Gen Z are indexed at 90. Higher values indicate stronger representation within McDonald's customer base, guiding tailored marketing efforts.