Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Submarina performance in the United States and how they change over time
See what factors influence Submarina performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Submarina' competitors in the United States
An analysis of Submarina' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Submarina is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Submarina, with a Market Performance percentile of 89 in the United States' Cafe & Restaurants industry, is positioned as an above average performer. This indicates a solid market standing relative to competitors. Its performance peers include Chilmoli Mexican Stake House, Ñeca's, A Bit Twisted Brewpub & BBQ, Durbin Magic Freeze, Shu DaXia Hotpot, and Barbers Crossing.
Customer Satisfaction is crucial for loyalty and growth, reflecting product and service quality impact on customer perception.
Submarina demonstrates strong customer satisfaction, with an overall CSAT of 92%, a 5.2 percentage point increase year-over-year. In California, the CSAT is also 92%, showing a 5.3 percentage point increase. CSAT fluctuated between 88.24% and 94.59% from May to July 2025, indicating generally positive customer experiences.
Number of Outlets indicates market presence and expansion, reflecting brand's reach and growth trajectory.
Submarina has 11 outlets in California and 2 in Guam. California represents the brand's primary market, while Guam indicates expansion into other territories. This distribution provides insights into the brand's geographical strategy.
Competitor analysis informs strategic positioning, revealing key players and competitive intensity in the Cafe & Restaurants sector.
The top competitors for Submarina, based on customer cross-visitation, include McDonald's (19.05%), Del Taco (19.05%), In-N-Out Burger (19.05%), Taco Bell (14.29%), and Jack in the Box (14.29%). These brands represent the key alternatives considered by Submarina's customers.
Traffic Workload analysis optimizes staffing and resource allocation by understanding peak hours and customer flow.
Submarina experiences peak traffic between 11 AM and 2 PM, with the highest workload around 12 PM (69.22%). Traffic is minimal before 9 AM and after 8 PM. This data allows for efficient staffing and resource planning during peak hours.
Consumer segments inform marketing and positioning by revealing gender and generational preferences within the customer base.
Submarina's customer base shows a high affinity towards women (index 81) and men (index 118). Among generations, Gen X (index 180), Gen Y (index 55), and Gen Z (index 193) show distinct engagement levels. Gen X and Gen Z have high affinity, while Gen Y is under-indexed.