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Managing Partner, Global Business Development
See what factors influence Starik Khinkalych performance in the Russia and how they change over time
See what factors influence Starik Khinkalych performance in the Russia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Starik Khinkalych' competitors in the Russia
An analysis of Starik Khinkalych' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starik Khinkalych is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Starik Khinkalych holds a leading position in Russia's Cafe & Restaurants industry with a market performance percentile of 99, indicating it's in the top 1% of brands. Its performance peers, also in the top percentile, include Khachapuri Tetushki Mariko, Eurasia, IL Патио, Kontakt, Sushi wok, and Kebab king. This high percentile reflects significant brand preference.
Customer satisfaction (CSAT) reflects customer loyalty, affecting brand perception and revenue. It identifies areas needing improvement to boost customer retention.
Starik Khinkalych's overall CSAT is 80%, a decrease of 1.9 percentage points year-over-year. CSAT varies by region, with the Ural Federal District showing the highest (88%, up 21.5pp) and Southern Federal District the lowest (66%, down 4.6pp). While Northwestern Federal District increased their CSAT by 18.3pp, Central and Volga decreased slightly, indicating diverging customer perceptions across regions.
Average check indicates spending per customer, impacting revenue. Analyzing regional variations helps optimize pricing and promotions to increase profitability.
Starik Khinkalych's average check data shows regional variations. The Northwestern Federal District leads with 1.9K RUB, followed by the Central and Southern Federal Districts at 1.3K RUB each. The Ural Federal District shows 900 RUB. These differences suggest regional pricing variations or different customer spending habits. The overall average check trended from 1461.54 RUB to 1242.78 RUB from May to July 2025.
Competitor analysis identifies key rivals and their market share, enabling strategic positioning and differentiation to maintain a competitive edge.
Starik Khinkalych's top competitors, based on customer cross-visitation, are Вкусно — и точка (9.09%), Dodo Pizza (6.06%), Мидийное Место (6.06%), Pitstsafabrika (3.03%), and Nashi Lyudi (3.03%). These brands attract a segment of Starik Khinkalych's customer base, suggesting similar customer preferences. It shows the need to monitor and benchmark against these competitors.
Analyzing consumer segments informs targeted marketing and positioning strategies. Affinity insights pinpoint high-potential customer groups for tailored campaigns.
Starik Khinkalych shows a higher affinity among women (index 106) compared to men (index 92). Among generations, Gen X exhibits the highest affinity (index 147), followed by Gen Y (index 108). The brand is strongly appealing to Gen X, while Gen Y over indexes, and men are under-indexed.