Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence BBQ치킨 performance in the South Korea and how they change over time
See what factors influence BBQ치킨 performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BBQ치킨' competitors in the South Korea
An analysis of BBQ치킨' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
BBQ치킨 is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, critical for strategic decisions and competitive positioning.
BBQ치킨 holds a leading market position with a 99th percentile. This signifies a top-tier brand share, suggesting strong customer preference and competitive edge. Performance peers in the same percentile range include Italyguksi Hannam, 프레퍼스 다이어트 푸드, McDonald's, Ungteori Saenggogi, Garden Farm Café, and Starbucks.
Customer satisfaction reflects brand perception and loyalty, driving repeat business and positive word-of-mouth.
BBQ치킨 demonstrates strong customer satisfaction with an overall CSAT of 92%, a significant 23.8 percentage point increase year-over-year. Jeju shows 80% satisfaction, while Gyeonggi is at 50%. CSAT fluctuates between 90.86 and 93.23% during the observed period, indicating consistently high satisfaction levels.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer value.
BBQ치킨's average check is 25.7K KRW, up 9.7% year-over-year, suggesting increased spending per customer. Jeju shows an average check of 18.6K KRW. The average check varied from 24889.87 to 26933.96 KRW within the observed period, indicating stable spending habits.
Outlet count indicates market presence and expansion strategy, crucial for brand reach and accessibility.
BBQ치킨 has a substantial presence with outlets across South Korea. Gyeonggi leads with 300 outlets, followed by South Gyeongsang with 90, and North Gyeongsang with 73. Other regions like South Chungcheong, Gangwon, and South Jeolla also contribute to the brand's distribution network.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
BBQ치킨's customers also frequent Ungteori Saenggogi (5.10%), Starbucks (4.69%), and McDonald's (3.47%). Jangin Dakgalbi and Myeongdong Korean BBQ Beef All You Can Eat Mongvely also attract a portion of BBQ치킨's customers. This cross-visitation data highlights shared customer bases and competitive overlaps.
Traffic workload analysis optimizes staffing and resource allocation based on hourly demand patterns.
BBQ치킨 experiences peak traffic workload between 11 AM and 10 PM, with the highest workload at 19:00 (54.80%). Traffic is significantly lower during early morning hours, indicating a need for strategic resource allocation to match demand fluctuations.
Consumer segmentation tailors marketing to specific demographics, improving engagement and conversion rates.
BBQ치킨 shows affinity towards women (Index 108) and under-indexed presence among men (Index 95). Gen Z (Index 143) are over-represented, while Gen Y (Index 108) shows high affinity and Gen X (Index 70) affinity is under-represented.