Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BBQ치킨 performance in the South Korea and how they change over time
See what factors influence BBQ치킨 performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BBQ치킨' competitors in the South Korea
An analysis of BBQ치킨' competitors in the South Korea
In Cafés & Restaurants
·Jul – Sep 25
BBQ치킨 is in the top 15% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
BBQ치킨's market performance is at the 85th percentile, indicating an above-average market position. This means BBQ치킨 outperforms 85% of brands in the Cafe & Restaurants industry in South Korea. Performance peers in a similar range include Hongdae Restaurant GIT TTEUL (korean bbq) at the 81st percentile, 솥내음 코엑스몰점 at the 81st percentile, Wangbijib Myeongdong at the 82nd percentile, and McDonald's at the 83rd percentile.
Customer satisfaction reflects brand perception, impacting loyalty and growth. High CSAT scores correlate with repeat business and positive word-of-mouth.
BBQ치킨's overall customer satisfaction is 93%, a 14.5 percentage point increase year-over-year. Jeju shows a CSAT of 76% with a 4.6 percentage point increase, while Gyeonggi has a 73% CSAT with a 0.3 percentage point increase. This indicates strong positive customer sentiment towards BBQ치킨, with notable regional variations.
Average check indicates customer spending per visit, influencing revenue. Monitoring trends helps optimize pricing and promotions for profitability.
The overall average check for BBQ치킨 is 26.2K KRW, a 7.3% increase year-over-year. In Gyeonggi, the average check is 22.3K KRW with no growth. This suggests increased spending per customer, contributing to higher revenue.
Outlet count reflects brand reach and market presence. Expansion strategies drive revenue growth and brand visibility in key regions.
BBQ치킨 has 291 outlets in Gyeonggi, 86 in South Gyeongsang, 67 in North Gyeongsang, 56 in South Chungcheong, 54 in Gangwon State, 52 in South Jeolla, 31 in North Chungcheong, 30 in Jeonbuk State and 21 in Jeju. Gyeonggi has the highest concentration of outlets, indicating a strong regional presence.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation data informs strategies to attract and retain customers.
The top competitors for BBQ치킨, based on cross-visitation, are Starbucks (5.66%), Ungteori Saenggogi (5.14%), Myeongdong Korean BBQ Beef All You Can Eat Mongvely (3.34%), McDonald's (2.57%), and MUHANGAMDONG (2.31%). This indicates that customers who visit BBQ치킨 also frequent these establishments.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
BBQ치킨 experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload at 7:00 PM (52.76%), 8:00 PM (54.27%), 9:00 PM (53.42%), and 10:00 PM (50.52%). The lowest traffic workload is between 3:00 AM and 7:00 AM.
Consumer segments inform targeted marketing. Gender and generation insights refine messaging and product offerings for optimal engagement.
BBQ치킨's customer base shows a high affinity for women (Index 101) and Gen Z (Index 145), indicating these segments are overrepresented. Gen X (Index 78) is underrepresented, while Gen Y (Index 98) is slightly underrepresented. This suggests a strong appeal to younger consumers and women.