Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the Germany and how they change over time
See what factors influence Pizza Hut performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pizza Hut' competitors in the Germany
An analysis of Pizza Hut' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
MARKET PERFORMANCE percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Pizza Hut holds a leading position at the 99th percentile. This means its MARKET PERFORMANCE in Germany's Cafe & Restaurants industry is in the top 1%, showing strong customer preference. Peers in similar range: Junge Die Bäckerei., Hofbräuhaus München, Starbucks, Hans im Glück, Haus des Döners, Burgermeister.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales.
Pizza Hut's overall CSAT is 75%, a significant increase of 17.2 percentage points year-over-year. Lower Saxony leads with 83%, while Hesse shows the lowest at 66%. The trend from May to July 2025 indicates rising customer satisfaction, peaking at 77.35% in July.
Average check indicates customer spending per visit, crucial for revenue analysis. Increases suggest higher spending or menu price adjustments.
Pizza Hut's overall average check is 21.60 EUR, a 7.8% increase year-over-year. Saxony leads with 27.10 EUR, while Baden-Württemberg is the lowest at 21.00 EUR. The average check varied from May to July 2025, peaking at 22.48 EUR in May.
Outlet count reflects brand reach and market penetration. Growth indicates expansion; decline, contraction or market consolidation.
Pizza Hut has the most outlets in Hesse (22), followed by Bavaria (11). Thuringia has the fewest (1). This distribution indicates regional focus, with Hesse and Bavaria having the strongest presence.
Knowing key competitors and customer overlap is crucial for strategic positioning and targeted marketing efforts to gain market share.
Pizza Hut's top competitors are KFC (11.59% cross-visitation), McDonald's (11.18%), Burger King (6.63%), L'Osteria (3.11%) and Subway (2.38%). This reveals a significant overlap with fast-food chains, suggesting Pizza Hut customers also frequent these establishments.
Traffic workload reveals peak hours, guiding staffing and promotions. Understanding customer flow optimizes resource allocation and service.
Pizza Hut experiences peak traffic between 11 AM and 10 PM, with the highest workload at 6 PM (55.42). Traffic is minimal before 8 AM. This indicates that Pizza Hut is most popular during lunch, afternoon, and dinner hours.
Understanding consumer segments by gender and generation aids in tailored marketing, enhancing engagement and brand resonance.
Pizza Hut's customer base shows high affinity towards women (87 index), and men (107 index). Generational affinity is high for Gen Y (132 index) and Gen Z (107 index), and relatively lower for Gen X (73 index), suggesting targeted marketing should prioritize younger demographics.